Marketing Apprentice - Caxton, United Kingdom - Creative Alliance

Description

Description:

RARE Productions are looking for someone that is motivated, enthusiastic and passionate about their business and sector, as well as someone that wants to progress a Digital Marketing career.

The successful candidate will help to promote and market RARE Productions many auditions and shows across forty-three areas around the UK.

Main Duties include but not limited to – Support digital marketing campaigns

Liaising with areas managers to gather and encourage digital content for use on numerous social media platforms (Facebook/meta , Instagram, Tik Tok etc)

Source new areas in which to promote the work of RARE productions

Learn to use text messaging advertising

Learn to produce professional marketing e shots

Learn to liaise with our business partners to maintain marketing relationships and source new areas of marketing opportunity

Learn to order and coordinate hard copy publicity for distribution to all of RARE'S areas.

Learn to produce press releases for distribution to media outlets.

Essential

Have a flexible approach

Some knowledge of social media and Photoshop

An interest in the arts

Be self-motivated with an enthusiasm to learn

Ability to develop working relationships

Be punctual and reliable

Have a commitment to personal and professional development

Take personal responsibility for the safety of self and others

This is an exciting opportunity for someone that wants to develop a career in Digital Marketing with a well estabished Theartre Production Company who are keen to develop within.

Requirements:

Grade C/4 or above in English and Maths

Skills required:

Communication skills, Attention to detail, Customer care skills, Presentation skills, Administrative skills, Organisation skills, Analytical skills, Creative,

Training to be provided:

You will be completing the Level 3 Multi-channel Marketer Apprenticeship

(;Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report

• Portfolio of evidence based work

• Presentation and Q&A

• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit

Personal Qualities:

Not Applicable

Things to consider:

The individual is required to have a full driving licence and access to a vehicle due to the location of RARE Productions.
There will be an element of working out of traditional hours so flexibility is mandatory.

Future prospects:

RARE Productions are looking to develop someone that will be a full time employee following the Apprenticeship.