- Co-ordinating the campaign plans for events (3 global conferences, 2 awards) across email, social, website and advocacy tools
- Co-ordinating with Event team, CEO and Excom
- Develop alongside the team, email campaigns and landing pages
- Working with the Marketing Executive to create compelling social content and continue to drive LinkedIn followers and engagement
- Have a good knowledge of Hubspot
- Managing website updates and optimisation throughout the campaigns
- Managing content marketing campaigns for video interviews conducted at TMT Finance events
- Weekly reporting of campaign activity against KPIs and benchmarks
- Attending regular weekly meetings with internal stakeholders to discuss campaign performance, recommendations and establish the upcoming campaign schedule
- 8+ years' experience in a B2B event marketing
- Experience managing marketing teams within events
- Planning and executing multi-channel marketing campaigns
- Writing compelling messages for different audience segments
- Using a CRM system, ideally Salesforce
Head of Events Marketing - London, United Kingdom - VMA GROUP
Description
Job Description
Our client who are the leaders in data and information provider within the Tech and Telco and space are looking for an experienced and hands on Head of Event Marketing leader.
The role reports directly to the CEO, and manages a team of 4, the business would expect the right candidate to be in offices 3 days a week into London.
Immediate start
Key Responsibilities:
What you will need:
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.