Podcast Marketing Manager - Stroud, United Kingdom - Ecotricity

Description

Job Description

About The Role

We are looking for a talented podcast marketing manager who can help grow Dale Vince's podcast audiences in the UK. With a passion for politics and the planet, and a vast knowledge of the podcast landscape, the ideal candidate will help expand and sustain audiences. They will deliver marketing campaigns for the current series, as well as launches for new ones, and identify marketing moments to help drive listeners and subscribers. The role will play an important part in the collaboration between the Media & Streaming companies and our external production company, helping us to develop content and grow Dale's audiences together.

This role will report into Dale's Chief of Staff and work closely alongside the Head of Comms, Social Media Manager and design teams. We are a small but mighty team that work at pace to support Dale's mission for a Greener Britain. Collaboration and communication are key to its success.

Key Responsibilities and Accountabilities

• Plan UK marketing campaigns for Zerocarbonista podcast as well as any new pods that we launch across owned, earned and paid marketing channels.
• Develop multi-channel strategies for growing and retaining listeners and subscribers within the UK.
• Identify opportunities for reactive marketing to help drive listens of episodes and series.
• Manage paid media campaigns incorporating podcast platforms, social, search and more.
• Work closely with audio production teams to ensure marketing is on-brand, to manage marketing assets and talent promotion, to share and analyse marketing and audience data and to advise on best practices in podcasting.
• Brief our design / creative team on marketing assets, ensuring key art for titles and campaigns is premium and impactful.
• Identify and plan opportunities to promote content across the wider GBG ecosystem.
• Work with comms team to drive media coverage.
• Establish marketing processes and efficient ways of working across teams.
• Collaborate with Dale's Social Media Manager and plan activity across social and YouTube to drive discovery and content sampling.
• Identify opportunities and enable award submissions for our podcasts.
• Track performance of marketing, use data to optimise campaigns and report to key stakeholders.

About You

• Solid experience in podcast marketing roles.
• Experience in growing podcast audiences.
• Strong understanding of the UK commercial audio landscape.
• Knowledge of podcast advertising platforms, paid media strategies and campaign optimisation.
• Data-driven mindset.
• Passion for Dale's Green Britain mission.
• Ability to identify opportunities, having a keen eye for a good story.
• Knows how to prioritise workloads.
• Video clipping skills.
• Good multitasker.
• Strong attention to detail.
• Project management skills.
• Innovative and creative approach to marketing.

About Us

What's in it for you...

Healthcare plan, life assurance and generous pension contribution

Volunteering day

Hybrid working

Various company discounts (including shops, days out and events)

Holiday of 25 days (plus bank holidays) & ability to buy/sell days

Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025

Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.

We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.