Senior Marketing Manager - Worcester, United Kingdom - AF Selection

Description

Job Description

We're assisting a leading not-for-profit organisation, a specialist in care and housing as they look to recruit a Senior Marketing Manager to manage a large team. Reporting to the Head of Marketing and Sales, the purpose of the role will be to ensure the coordination and delivery of effective marketing and communications in response to customer and organisational needs.

Regular travel is required so it's essential you have a driving licence. The role is offered on a hybrid basis, 3 days in the office.

The role of the Senior Marketing Manager will include:

• Lead on the lead generation quarterly focus plans, managing the offline, online and customer review strategies, ensuring annual targets are met in line with KPIs.
• Manage all marcomms content , tailoring messages for audiences, for lead-gen, brand awareness and stakeholder management purposes, including and not limited to e-marketing, broadcast, newsletters, press, editorials, advertisements and digital advertisements.
• Manage the full production and delivery of a wide range of high quality marketing and promotional literature and material for different audiences, including internal and external customers and other key stakeholders, which raises the profile and communicates key messages and objectives.
• Ensure that Group Marketing protocols are applied correctly across the business by overseeing the material being produced by the team and other departments.
• Manage the provision of an effective marketing service to colleagues, advising on appropriate tools to communicate to their audience and recommending practical and cost effective solutions.
• Manage and undertake appropriate research and analysis of all marketing campaigns and activities against key performance indicators and business development targets.
• Manage and liaise with designers and print agencies providing clear briefs to ensure high quality designs and cost effective marketing collateral is produced to support the sales and marketing activities undertaken by the business.
• Manage internal and external stakeholder relationships improving the effectiveness of the sales and marketing activities undertaken within the company.
• Lead on the management of third-party agencies , meeting KPIs and reporting on successes to senior management team; including and not limited to PR and digital agency activity
• Ensure all manual and computerised records are updated in an accurate and timely manner, ensuring compliance with the Group's Record Management and Data Protection policies.
• Manage the recruitment, performance and development of quality people, ensuring that resources are deployed effectively to achieve KPIs.

Skills and experience:

• Recent experience of undertaking a similar role
• Proven experience of working to deadlines and prioritising work loads
• Experience in budget preparation and control
• Experience of managing projects with strong project management skills
• Experience of people management
• Proven experience of effective communication at all levels
• Proven experience in analysing and diagnosing problems and implementing effective solutions

Benefits include:

• Receive individually tailored, person-centered and knowledgeable training
• A contributory pension scheme
• 25 days leave (rising to a maximum of 30 days) plus bank holidays
• Life Assurance
• Health & well-being plans
• Discounted products & services
• Personal advice and counselling
• Family-friendly arrangements
• Tax efficient benefits
• Learning and development opportunities