Engagement Manager - London, United Kingdom - Morgan McKinley

Description

Job Description

Marketing Engagement Lead

Location: London, Edinburgh or Alderley Edge

Are you eager to join a company propelled by the mission to safeguard the quality of life for present and future generations?

This Marketing Engagement Lead position presents a thrilling opportunity to lead a team dedicated to crafting triggered, automated marketing campaigns utilizing our cutting-edge CRM capabilities. At this nascent stage of the company's endeavor, joining their team promises to be exceptionally rewarding. You'll have the chance to significantly influence how they communicate with our customers and champion customer-centric principles throughout their operations.

We're searching for an individual who possesses the expertise to navigate complexity and change while leading a team, coupled with a fervent desire to enhance customer outcomes. This team is responsible for conceiving, executing, analyzing, and refining all B2C engagement communications within the customer community.

About the Marketing Engagement Lead:

• Implement a holistic customer journey approach to devise and implement effective automated, triggered, and next best action-driven engagement strategies and campaigns.
• Demonstrate the return on investment from engagement initiatives, offering insights for enhancement while keeping customer satisfaction at the forefront of our efforts.
• Collaborate with the Head of Engagement Experience to deliver essential components and tools to enhance our engagement capabilities.
• Serve as an expert in journey design methodology and provide guidance to others.
• Cultivate a deep understanding of CRM capabilities and leverage them effectively within engagement initiatives.

Experience required of Marketing Engagement Lead:

• Strong understanding of the life & pensions industry or banking sector.
• Exceptional leadership skills with an ability to navigate complexity and deliver results.
• Proficiency in CRM, Marketing Automation, and Marketing technology integrations.
• Proven track record in delivering journey-led automated communications.
• Mastery of experience design methodology.
• Experience in Agile Marketing methodologies.
• Proficient in core Marketing Data disciplines, tools, and skill sets.
• Familiarity with marketing strategy and data-driven insights.
• Effective communicator capable of collaborating across matrix teams