Employer Brand Manager - Belfast, United Kingdom - EY

Description

The opportunity

This is a hands-on role reporting to the Head of Employer Brand, leading on all activity across our Northern Ireland business during an unprecedented period of growth. Over the next few years we're creating 1,000 new roles in Northern Ireland – and this role will spearhead the brand activity which delivers that pipeline of candidates.

You'll be empowered to own relationships with leaders and stakeholders in the business and develop exciting activations across all service lines, with a particular focus on building brand awareness and attracting a more diverse talent pool to EY. This is a fantastic opportunity to join a high-performing team with a reputation for creating innovative campaigns and market-leading communications.

Your key responsibilities

Build relationships with key stakeholders across Leadership, Talent and our UK Brand, Marketing and Communications (BMC) function to align employer branding campaigns to key communications initiatives and hiring needs across the region

Own the reporting and measurement of our Northern Ireland talent attraction strategy for both students and experienced professionals, understanding key business drivers and the role of recruitment in the context of our overall business objectives

Act as trusted advisor to Northern Ireland leadership team, proactively offering market insights, innovative ideas and fresh perspectives to build the EY brand and reach relevant audiences in new ways

Lead the design, development, and execution of our recruitment marketing activities across all service lines and audiences within Northern Ireland – joining work up wherever appropriate to build consistency

Act as a leader within the employer brand team – providing colleagues with support and guidance to help them develop and grow

Drive innovation and creativity within Northern Ireland, sharing best practice with the wider business on audience mindset, messaging and creative

Own relevant, local day-to-day relationships with local creative and other partners to maximise value and ensure all agreed deliverables are met

Manage the budget for Northern Ireland activity, tracking invoicing to ensure no overspend

Proactively scan the market to understand the latest trends in the employer branding space and beyond, with an eye on new campaigns, channels, and initiatives across the market

Skills and attributes for success

Project management skills – ability to plan and manage time and activity effectively. You will have experience of working on multiple projects simultaneously.

Relationship building skills – ability to build productive relationships with a range of colleagues and stakeholders. You will be an active listener - but able to express your opinion when relevant and be highly visible to business stakeholders.

Marketing skills – experience of managing and building brands to shape a strategic direction and consistently deliver against agreed goals in a sustainable way

Commercial awareness – you will have experience measuring complex business goals and deliverables – regularly reporting on these to teams and stakeholders.

Resilience – you will be able to work under pressure in a complex business, to respond to change and to lead others through change

To qualify for the role, you must have

Previous experience working in the employer branding or brand marketing space with a passion for the field

Demonstrable experience delivery marketing success within Northern Ireland

Ideally, you'll also have

Previous experience working in a professional services environment

Previous experience leading a team or leading through others

An advanced understanding of employer brand trends and best practice

What we offer
We offer a competitive remuneration package where you'll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings, and a wide range of discounts, offers and promotions. Plus, we offer:

Continuous learning: You'll develop the mindset and skills to navigate what comes next.

Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.

Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.

Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

Please note
Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity and inclusiveness here. We ask because it matters