Brand Communications Manager - Andover, United Kingdom - Le Creuset

Description

Job Description

Please be advised that this is a fixed term contract for 12 months. It is a full-time role, working 35hrs/5 days per week, Monday to Friday.

Main Purpose of the Role

Develop and implement communication plan with a key focus on social media, PR, campaigns and influencers

Key Responsibilities

• Develop social media and communications plan alongside the Head of Marketing - UK
• Execute integrated communication campaigns on major product launches, key consumer moments events and our brand icons (paid, owned, earned)
• Develop and manage local events
• Leverage earned media through influencers strategies
• Manage influencer paid social
• Develop and execute content plan
• Develop social media guidelines
• Help identify trends and insights and optimise plans accordingly
• Manage owned digital assets for the Brand
• Agency Management: Liaise and manage relations with PR agency
• Measure and report performance of social media and campaigns and assess against goals (ROI and KPIs)
• Manage and develop Marketing Assistant - UK
• Carry out from time to time and as directed, any other duties as required in addition to the above that will be both reasonable and within your capabilities
• Ensure that at all times you take care of your health and safety and that of others by complying with health and safety obligations, particularly by reporting promptly any defects, risks or potential hazards

Works With

• UK Marketing Team
• EU Digital Marketing Team
• Group Content Studio
• UK Ecommerce Team

Knowledge Required

• Minimum of 4 years of work experience in a similar environment, ideally in communications or digital
• Proven experience in a social media or digital marketing role
• Strong knowledge of all digital media and social platforms
• Good commercial knowledge and understanding

Skills & Qualifications

• Bachelor or Degree in Business / Commercial / Marketing (or similar)
• Strong Proficiency in Excel, PowerPoint, Word & Outlook
• A team player with a keen eye for detail
• Confidence in presenting
• Ability to work independently and keep to deadlines
• Excellent verbal & written communication skills
• Ability to work in a fast paced environment
• The mindset to think creatively to challenge norms
• Robust planning and organization skills – can re-prioritise as required
• Works with high degree of accuracy and meets deadlines
• Strong analytical assessment and interpretation. Tracks the success of campaigns and initiatives with ability to communicate clear performance metrics

Behaviours & Competencies

• Adaptability: Maintains effectiveness in varying work environments where circumstances and priorities are changing.
• Analytical Reasoning: Analyses, interprets and evaluates complex information arriving at logical deductions and conclusions.
• Communication (Oral Written & Listening): Adapts his/her oral and written communications to audience and fosters clear and effective communication with others. Is able to build relationships and interact effectively across functions, seniority levels, personalities, and cultures with confidence. Actively listens. Displays accuracy and quality in his/her written work.
• Flexibility: Is able to modify approach in order to achieve a goal or task. Is open to change and has a positive approach to work and colleagues. Able to work "outside the norm" and "multi task" to ensure business/customer demands are met.
• Following Through: Establishes procedures and monitors the progress and results of plans and activities to ensure that goals are achieved.
• Influencing: Is sensitive to the needs of others. Can convey his/her point of view and gain agreement or acceptance from others.
• Initiative: Is proactive, self-starting, seizes opportunities and originates action to achieve goals.
• Innovation: Is change-oriented and able to generate and/or recognise creative solutions in varying work-related situations.
• Prioritising: Accurately assess the relative importance of objectives activities and events in relation to organisational goals.
• Resilience: Is able to maintain high performance levels under pressure and/or opposition and is able to maintain composure in the face of disappointments, criticism and/or rejection. Reman cooperative, calm, even tempered and polite at all times.
• Teamwork: Co-operates with others and is able, where appropriate, to complement the roles of others by taking on the role of a leader, peer or subordinate. He/she displays empathy and actively supports other team members when under pressure.
• Time Management: Is able to plan and organise own use of time, meets deadlines, and does not have to rely on the last minute.

Other Information

Travel – the role will involve some travel within the UK and Ireland and therefore the post holder must hold a full UK valid driving licence, be prepared to travel, and where necessary stay away overnight