Marketing Lead - London, United Kingdom - VMA GROUP

Description

Job Description

Great opportunity for an experienced Marketing Lead to join a sustainability focused, scale up business solutions firm on a permanent basis.

The successful candidate will be responsible for developing and executing integrated marketing campaigns to drive brand awareness and B2B customer engagement.

Hybrid working: 3 or 4 days in West London office, 1 or 2 from home.

Roles & responsibilities:

• Annual Marketing Plan Development: Own and create the annual marketing plan, setting out clear strategies and goals for the year
• Brand Ambassadorship: Act as a guardian of the new brand, ensuring that all materials and communications are consistent with our brand standards
• Marketing Collateral Management: Linked to the role in upholding and championing brand consistency across marketing materials and customer touchpoints
• Web Estate Management: Oversee the design, development and ongoing maintenance of our new web estate, ensuring a user-friendly and seamless experience across our digital platforms
• Cross-Functional Collaboration: Work collaboratively with teams across various departments, including leadership, investment, development, asset management, energy and sales, as well as our European operations
• Regional Integration and Brand Consistency in Europe: Oversee the integration and localisation of our European marketing materials
• Content Creation and Management: Craft and manage content plans and campaigns which are tailored to engage our target audience and address our commercial objectives
• Sustainability and Corporate Social Responsibility (CSR): Own the responsibility of integrating, tracking and articulating our sustainability and CSR activities within the marketing strategy
• Event Management and Coordination: Lead the organisation of corporate events aimed at establishing and enhancing brand visibility, networking with peers and potential partners
• CRM Custodianship: Act as the primary custodian for our CRM initiatives
• Market Research: Conduct thorough market research to gain a deep understanding of the market landscape, identifying emerging trends, opportunities and challenges
• Stakeholder Relationship Management: Build and maintain strong relationships with key stakeholders, partners and customers, fostering collaboration and mutual growth
• Analytics Oversight and Digital Governance: Oversee governance and accountability of all digital marketing activities, ensuring effective management and clear demonstration of return on investment (ROI) for digital initiatives.

Skills & experience:

• Digital Marketing and Website Management
• Marketing Material Production
• Brand Management
• Design Skills
• Content Management
• Analytics and ROI Assessment
• Event Management
• Budget Management
• Strategy Development
• Market Research
• Teamwork and Innovation
• Digital Expertise
• Preferably, background in related industries or startup businesses that have established a strong presence in new sectors. Understanding of the unique challenges and opportunities in these areas is crucial.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary
• Performance bonus
• Generous pension provision
• Hybrid working arrangements

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.