Head of Marketing - Greater London, United Kingdom - Stopgap

Stopgap

Verified Company

Greater London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Salary:
£Competitive (12 month mat cover)
Location:Greater London
Job Type:Freelance

Senior, digital-first marketer with experience in theatre or live entertainment required for a 12 month maternity cover.

THE COMPANY:

Our client is a Covent Garden based entertainment company with six venues across across London, including some of the biggest shows, at some of the most iconic theatres in the West End.

THE ROLE:

The Head of Marketing will lead on the delivery and execution of innovative multi-channel marketing campaigns which drive brand awareness, engagement and ticket sales.

You will:

Manage a team of marketers to drive best in class activity
Create and implement marketing plans which drive ticket sales and spend per head. This will cover CRM, paid media, social, content, website, invenue media, promotions and proximity marketing
Take the lead on devising (and revising) customer journeys and deliver a data acquisition strategy
Ensure both you and your direct reports are building strong relationships with producers, promoters, agencies, and commercial partners
Work with clients to align on key strategies and confidently make recommendations
Analyse daily sales to recommend and set pricing strategies and maximise revenue
Assist the Director of Marketing with annual budget planning and oversee the management of the annual departmental budget

YOU:

To be considered for this Head of Marketing role you must have a passion for theatre and live entertainment and ideally have experience in the sector.

You will also demonstrate:

Extensive experience in a senior marketing management role
Strong experience in the management and delivery of high performing, innovative marketing campaigns
A proven track record of managing marketing teams, preferably in a venue, agency or ticketing context
Ability to build strong relationships internally and externally to drive customer first executions

This is a 12 month maternity cover contract, ideally to start in December 2023.
If that sounds like you, we'd love to hear from you