- Writingand editing SEO web copy for both sales and engagement
- Writing datadriven content pieces that can beused for SEO
- SEO Content hygiene auditingusing Screaming Frog and implement resulting changes accurately inthe CMS
- Coordinating changes resulting fromcontent work with marketing teams (e.g. PPC) and technical teamse.g. Navigation updates or redirects
- Workingwith the wider content team to make sure content is onbrand
- Researching opportunities for organic searchgrowth and provide actionable insights.
- Championing SEO bestpractices (e.g. Keywordusage internal linking etc.) With content execs and editorialteams.
- Employ a Content Designers mindsetincluding carrying out regular competitor content analysisidentifying gaps in content and opportunities to improve ourtemplates/content structures.
- Attend weeklymeetings with various brand teams to update them on SEO progresswhat is/isnt working and content priorities for the following week.
- Input on weekly and monthly SEO reportsshowing progress and identify weakness or lost opportunities.
- Keep pace with Google algorithm updates andrefine best practices accordingly in conjunction with the Group SEOManager and Technical SEO Manager.
- Bedatadriven and continually looking into search demand topics andtrends from a variety of data sources.
- Attendindustry events and participate in internal workshops to shareknowledge.
- Optimise editorial strategies forSEO traffic gains and link buildingefficiencies
- Experienceusing keyword / competitor analysis tools such as BrightEdge(training will be given on individual tools)
- Experienced in creating and editing landingpages for SEO comfortable with popular CMS platforms such asWordPress Magnolia etc.
- A passion for SEO anda comprehensive understanding of SEO best practices includingContent Design / what it takes to create great content
- Ability to interpret data and turn it into astories to be used for SEO (onpage and for Digital PR)
- Previousexperience of working in SEO preferably within a content / financeenvironment
- Comfortable pulling data fromGoogle Analytics and Google Search Console
- Youwill have a customerfirst approach to SEO and innate ability tobalance SEO and UX considerations
- Strongawareness of how search engines and how they work outside ofcontent alone
- Spreadsheet skills to work withraw data and using the insights to present back to teams
- Diplomatic and persuasive with superbcommunication skills to build working relationships with editorsand development team
SEO Editor - London, United Kingdom - Staysure Group
Description
Location:Remote
Salary:DOE
Hours:37.5
SEO is a key saleschannel for the Staysure Group. This position plays a key role inachieving and sustaining high SEO ranks working closely with theGroup SEO Manager. The focus of the role is creating onsite contentagainst the SEO strategy laid out by the Group SEO Manager.
As well as being a great commercial copywriteryoull have a head for data and love to analyse the impact of thework you do. Youll also have an indepth knowledge and experience ofdelivering customerfirst SEO growth.
To besuccessful in this position you will have a passion for SEO contentwriting with meticulous attention to detail. You will also haveexperience in using SEO to drive revenue and have exceptionalverbal and written communication skills.
Youand your role:
EssentialSkills
DesirableSkills