Influence Business Director - London Area, United Kingdom - YunoJuno
Description
Our client a global advertising agency are looking for an Influence Business Business Director to support their FMCG (beverages) client.
As an Influence Director you lead large, more complex projects, armed with your experience and proven ability to think and do. You are able to problem solve, and create highly effective and fruitful working relationships with clients and collagues, collaborating with other Capabilities and Crafts instinctively. You have a solid understanding of influence strategy and always ensure that you and the team are working towards strategic objectives. Ideally you would also have experience managing large multi-market campaigns, and supporting junior team members.
Key Responsibilities:
• Oversee the day-to-day running of influencer campaigns and supporting managers and executives, from identification, creative, implementation and reporting.
• Design and define industry leading Influencer strategy: recommend objectives, targets, action plan, calendar and budget.
• Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
• Nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients.
• Lead and deliver creative and sell content solutions to internal stakeholders and clients.
• Responsible for overseeing day to day activations and providing oversight and council for junior support team
• Provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assists in the development of and participation in promoting our influencer offering across the business, including writing thought leadership and attending industry events.
• Leads on additional projects as required – such as new business pitches, market reviews and competitive trends.
Requirements:
• Proven experience as an Influence Business Director or a similar role
• Strong understanding of influence strategy and experience managing large multi-market campaigns.
• Excellent problem-solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues
• Ability to confidently lead influence conversations and problem-solve in the moment as required and act as a point of escalation for junior clients
• Solid understanding of the strategic and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client
• Excellent collaboration skills and the ability to work confidently with other capabilities and crafts in service of finding the best integrated influence creative solution to the client's business problem
• Ability to demonstrate creative problem-solving in how they approach every task – whether that's identifying a way to improve the internal process or co-creating an inspiring way to sell in the work. Able to consider different angles on a brief.
• Strong client financial experience
• Able to oversee a team of people, grown client experience have gravitas