Digital Marketing Manager - Northamptonshire, United Kingdom - Macildowie Recruitment and Retention

Macildowie Recruitment and Retention

Verified Company

Northamptonshire, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Macildowie are working with an established luxury retailer based in Northamptonshire who are looking to recruit an experienced Digital Marketing Manager.

You will be responsible for driving quality end-user (consumer) traffic to the website and digital properties,improving desired actions, conversions and achieving budget aspirations.

Building first party data of our end-users. Increasing retention, brand loyalty, ecosystem usage, repeat purchases and accessories/consumables to existing customer base.

The role reports directly into the Head of Marketing and offers excellent benefits and hybrid working.

About the role:

Improve quality and traffic acquisition to our digital platforms
Create, develop, implement, execute and report on the UK ecommerce strategy in order to improve website performance and meet budget targets
Develop strategies to achieve market share, revenue and margin objectives and overall Business Unit objectives, and optimising the effectiveness of conversion marketing investment
Develop and execute initiatives to increase retention, brand loyalty, repeat purchases and accessories/consumables
Develop ecommerce strategies to generate sales via the UK website, including analysing various data in order to deliver data driven strategies, performance and KPIs
Manage all online and digital activity in relation to traffic acquisition, sales, conversion, testing and reporting
Develop and execute initiatives to increase consumer first party data, working across BUs and with global teams
Develop the website to support UK strategy as required e.g. store locator, EC appointment bookings etc
Understanding, defining, improving, optimising and tracking all visitor journeys on our digital platforms
Writing design briefs for global marketing team. Ensuring creative, assets, content, materials, stands etc arrive by deadlines
4 years+ digital marketing experience
Commercially driven, and able to track and report on ROI and digital performance
Skilled at using Google Analytics
Experience in ecommerce essential
Experience in SEM and digital advertising