Digital Sales and Marketing Executive - Milton Keynes, United Kingdom - Wilde Associates
Description
Job Title:
Digital Sales and Marketing Executive
Location:
Most people work from home and travel to the sites in Milton Keynes and London (Liverpool Street), on occasion
Salary:
up to £30,000
Job Type:
Permanent
Job Reference:
LH10470
Due to continued growth and an internal restructure, our client are looking for a Sales & Marketing Executive to support their marketing and customer acquisition activities.
Reporting to the Director of Marketing & Communication, this role will contribute to the delivery of all company marketing and lead generation activities.
Our client undertakes online and offline marketing, including traditional print advertising, trade events and exhibitions as well as digital activity to attract new business, developing existing clients and to elevate brand awareness.
Applicant profile
- At least 12 month's previous work experience full training will be given but some business experience would be beneficial
- A digital native who enjoys engaging with technology/digital tools
- Process oriented; a completerfinisher who can effectively manage a task list and follow up as needed
- Analytical skills ideally Excel (pivot tables/VLOOKUPs)
- Selfmotivated and able to get things done, but also happy working as part of a team
- Shares company values of transparency, loyalty, ambition and customercentricity
- Experience responding to leads from new enquiries
- Experience of WordPress desirable
- Experience of HubSpot (or similar CRM system) desirable
- Experience of market research desirable
Job spec:
- Analyse marketing activity to report back to the business
- Identify 'warm' targets who are engaging with our campaigns
- Exploit automation tools within our CRM system to create sequences for these contacts so that each time they interact with our campaigns this triggers the next step in the workflow
- Nurture potential customers with relevant and personalised communication
- Tailor our suite of resources (such as sales presenter presentations and credentials documents) to match the identified needs of a potential customer
- Brief agencies (e.g. designer, PR agency)
- Once qualified, set up facetoface meetings with identified leads for our directors
- Develop a client retention programme of ongoing client communication and client satisfaction metrics
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