Digital Marketing Specialist - Leeds, United Kingdom - SFS Group Fastening Technology Ltd.

Description

An exciting opportunity to be part of a global group with a strong industry reputation and a truly supportive workplace culture.

Objectives Support the delivery of the marketing strategy for the UK business by working closely with the marketing team and the Head of UK Marketing.

Implement Digital marketing activities to improve the website content.

Work closely together with other marketing professionals within the SFS Group to ensure high quality and professional execution of marketing communication activities in line with the corporate identity guidelines of the SFS Group.

Work with Marketing Automation and Creative implement Social Media growth follower campaigns
Support internal colleagues with the promotion of the SFS brand and raise its profile amongst existing and new customers.

Work closely with the Marketing Automation and Creative to ensure that marketing automation is fully embedded with the website and adding value to business.

Maintain the to ensure that it provides value to our visitors and ensure that the key stakeholders are encouraged to contribute content to enhance the health of the website.

Ensure that the site is fully SEO optimised.
Drive traffic to the through a mix of SEO, CRO and SEA.

Develop SFS as a credible thought leader in the market through the development of a digital and physical Academy, including webinar.

Principal Duties Produce website / social media and YouTube analytics
Create and implement creative marketing activities and campaigns to support the wider digital business objective.
Work with the Marketing team to create and implement omnichannel campaigns to support the business objectives.
Create advertisements for digital channels.
Support internal communications by providing marketing coms input.
Play an active role in promoting the SFS Academy and other training materials including podcasts.
Champion the use of the SFS ConnectSuite to gain adoption and use of the tools.
Provide support for the mySFS platform to all departments.
Support Divisional Regional Marketing Specialists to develop the ConnectSuite online presence and CMS support.
Provide any other duties commensurate with the job and grade. Core Competencies
Have knowledge of a wide range of marketing techniques and concepts
A specialist in managing websites.
A passion for optimising website performance through a mix SEO and SEA.
Work well in a team and with a wide range of people
Be an excellent communicator (both written and verbal skills)
Good creative design skills
Be organised and methodical
Be proactive
Be able to work to deadlines and within budget
Familiar with CMS systems and Adobe Creative Suite TPBN1_UKTJ