Senior Digital Data Analyst Adobe Analytics - Milton Keynes, United Kingdom - Experis LTD

Experis LTD

Verified Company

Milton Keynes, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Title:
Senior Digital Data Analyst (Adobe Analytics)

Length: 3 months (with extension)

Location:
Milton Keynes

Rate:
£502

Overview

We are looking for an experienced Digital Data Analyst to own the configuration, implementation, and on-going maintenance of Adobe Analytics, using enterprise tag management systems and a universal data layer methodology.

As the Digital Data Analyst, you will lead the Adobe Analytics Audit across the organisations digital estate, present findings and implement your recommendations to improve marketing data accuracy and drive performance.

You will be a proficient user of Adobe Analytics who is comfortable relaying outcomes back to HQ Web Analytics & UK Marketing teams, to improve end-to-end visibility across multiple sites, and digital performance.

As the Adobe Analytics specialist you'll be able to talk to both technical and business stakeholders, understand the digital marketing ecosystem we operate in and provide, and implement solutions.

Overall you will be responsible for driving the direction of Adobe Analytics with HQ from a technical perspective, including successful adoption of the tool, dashboard creation and maintenance, and on-going quality assurance.

Responsibilities

Lead and create an audit to support the management of existing and new marketing tags and the wider implementation of tags throughout the journeys across websites
Work closely with Marketing Managers and Product Owners to understand business requirements and priorities
Support the translation of business requirements into solution design requirements and implementation briefs aligned with the analytics strategy
Build and manage accurate data dashboards across Adobe Analytics, and other tools that can be used in a standardised format within the wider the Marketing team
Design and build technical processes to address business issues
Deliver change to existing systems, processes, reporting and analysis. User acceptance testing of delivery, defect management and where required to assist across any change development releases, championing the data analytics requirements
Perform analysis on the data & reporting in order to drive customer and business insight to help build roadmaps for future improvements
Deliver, support and automate daily, weekly and monthly reporting requirements providing insight & suggestions for improvement.

Background and Skillset

5+ years of handson experience leading or working on Adobe Analytics implementations projects
Experience using Adobe Marketing Cloud (Adobe Workspace, Data Warehouse and Adobe Administration)
Knowledge of Google Analytics 360, with a focus on implementation
Knowledge enterprise Tag Management solutions (Adobe Launch, GTM, Tealium) to map data points in the data layer to Adobe Analytics variables
Experience working with data layers and clickstream data for the collection of web data
A solid understanding and experience in using Javascript, HTML, API, RegEx, jQuery and JSON
Experience with Adobe Data Insertion API
Proven ability to build strong relationships with stakeholders and be able to simplify technical information to nontechnical stakeholders
A high attention to detail and a methodical approach to developing and testing
Comfortable working in a fastpaced commercial environment managing multiple projects and stakeholder demands.

Desirable

Experience of Adobe Target, experimentation through conversion rate optimisation programmes (A/B testing, MVT).
Experience with data visualisation tools, Tableau
Experience working with customer data platforms and marketing automation tools such as Salesforce CRM, etc.