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- Implement and configure Google Analytics 4 (GA4) to track website and app performance, user behaviour, and key metrics.
- Develop and maintain custom reports, dashboards, and data visualizations to monitor KPIs and performance trends.
- Analyse digital data to identify patterns, trends, and opportunities for improvement in user experience, conversion rates, and campaign effectiveness.
- Collaborate with cross-functional teams to understand business goals and objectives, and provide data-driven recommendations to support decision-making.
Digital Analyst - London, United Kingdom - Practicus
Description
Job Description
We are currently working with one of the UK's largest charity who are currently looking for a skilled Digital Analyst on a 6 months' contract with expertise in Google Analytics 4 (GA4) to join their team whilst embarking on an exciting transformation journey. The day rate is up to £205 per day (Inside IR35).
As a Digital Analyst, you will play a crucial role in analysing digital performance, identifying opportunities for optimization, and providing actionable insights to drive decision-making across the organisation.
This is a 6 month contract with hybrid working and expected to be in their London office once a quarter.