Digital Product Owner, Marketing Automation - London, United Kingdom - eFinancialCareers

Tom O´Connor

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Tom O´Connor

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Description

About Us

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectiveswith those of our clients.
We are transitioning to a hybrid work environment where both remote work and the office play a critical role.

Our vision is a future where all employees are empowered to work flexibly to drive the best outcomes for our clients.

Flexible work is a mindset anda core value.

Our employees are encouraged to work remotely two days a week as a standard practice and will have flexibility in terms of working hours.

About the Role

The Position

The role will also maintain and update platform governance standards (organization, naming conventions, taxonomy, etc.) and ensure playbooks and process documentation is up to date.

The role will work with global colleagues across the US, EMEA and APAC to supportthe rollout of new digital capabilities, and to develop training and help materials to support education, adoption and use.

They will also provide leadership to our digital marketing operations resources and review the quality of their work to ensure that they are executing at a high level.

The role will also provide input and guidance into our overall marketing technology roadmap.

In addition, the Manager will lead the integration of our various marketing technology platforms to deliver integrated digital marketing programs (CRM, workflow, webinars,events, social, search, analytics, personalization, CMS, etc.).

The role will develop a detailed knowledge of our marketing data ecosystem, including cookie, tracking, personalization strategies, and be knowledgeable on data privacy issues.


Qualifications & Responsibilities:


  • Relevant experience some exposure to this industry (wealth/asset management) would be considered a plus, but not required.
  • Experience using Marketo or a similar B2B marketing automation platform, implementing and configuring digital marketing programs.
  • Experience with Salesforce CRM, and previous experience configuring and rolling out the integration of SaaS marketing technology platforms (for example: Marketing Automation and CRM, or Marketing Automation and Events, etc.)
  • Technology literate and experience working with APIs, platform integrations and marketing data.
  • Excellent communication skills and experience engaging with senior business stakeholders.
  • Able to manage the work of a globally distributed team and in train and support globally distributed colleagues.
  • Working experience of marketing segmentation based on demographic and persona profiles.
  • Collaborate with internal campaign management teams to identify and implement processes to increase lead opportunities and efficiencies through database management.
  • Experience with other marketing technology platforms like CMS, Search, Social, Webinars, Events, Analytics.
  • Critical thinking, project management and problem solving skills.
  • Strong interpersonal and communications skills.
  • Naturally curious and highly proactive.

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