Digital Account Director - London, United Kingdom - EssenceMediacomX

Description

EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

EssenceMediacomX sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L'Oréal to name a few.

The Amazon DSP Programmatic Account Director will have extensive, proven, and detailed knowledge and experience in Amazon DSP implementations.

You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team
Campaign Management

• Oversee and ensure best-in-class campaign activation across the Amazon DSP accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
• Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers, across your client.
• Create templates / frameworks and proven methodologies for optimisation approach for key trading tactics and key sales periods.
• Client and Partner Management
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Leverage previous campaign results to optimize future performance
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
• People Management
• The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.
• To support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• 5-6 years of proven experience in programmatic multi-channel campaign activation and management.
• Confidence in core trading platforms, Amazon DSP(Mandatory) and DV
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
• Ability to lead and manage a hybrid team located in different markets
• This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting-edge work for key clients in the digital industry.