- Managing programmatic media campaigns end-to-end to deliver against brand awareness, engagement or conversion objectives.
- Implementing campaigns including set-up, launch, trafficking and optimisation in the media buying platforms (DSPs) as well as creative asset management.
- Managing day-to-day optimisations, pacing and reporting of campaigns against key metrics and forecasting spend.
- Participating in the design of Programmatic campaign strategies, recommending an appropriate mix of tactics inside the demand-side platform.
- Working closely with media vendors and tech partners in the execution of plans and building strong working relationships.
- Practical experience activating within at least either DV360 or The Trade Desk
- Reporting, analysis, optimisation and management of campaigns to ensure optimal performance and efficiencies on key metrics.
- Working closely with the rest of the media department to produce integrated media plans.
- Good data analysis skills and data driven decision making.
- Proficient in Microsoft Office Suite, especially Excel.
- Excellent attention to detail.
- Passion for working in digital marketing.
Programmatic Executive - London, United Kingdom - McCann Central
Description
2023 has been an exceptional growth year for McCann Demand and our media practice, Media at Demand. We are hiring for a number of roles heading into as we continue through 2024, across a range of media disciplines.
This is an exciting time to join McCann and you will have the opportunity to help shape and develop our media practice and offering, working on a stellar roster of brands both in the UK and international markets.
As you'd no doubt hope, we've fully embraced hybrid working, with the additional flexibility of core hours to enable you to balance life and work.
Who we are
We're McCann Demand. McCann World Group's best-kept secret. With more than 70 of us located within McCann UK's Bishopsgate HQ.
We're hungry, driven, ambitious and always pushing ourselves for more. Armed with our attitude-focused proposition 'For the Restless', we want to raise awareness of who we are, what we do, and how we do it because we genuinely believe that our progress to date is just the start.
Where do we want to go?
As you can imagine from 'Restless', we're proud of our progress but not yet satisfied, and we want more. We see this growth as being strategically planned, based on a stronger reputation driving our opportunities both internally within McCann Worldgroup and externally too. We want to build the agency sustainably, smartly, and in a direction we can all be proud of.
Requirements
We are looking for someone who embraces an agile, fast-paced work environment and is keen to progress their career . You are a proactive, enthusiastic individual, who prides themselves with good communication, team player skills and demonstrates passion and curiosity in your approach.
Benefits
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 25 days holiday, plus 3 additional collective shutdown days, enhanced pension contributions, private health, life assurance and much more.
A culture of learning and development is also central to our ethos, so you'll have access to industry leading training and development programmes, plus you'll get to work closely with the world's biggest media partners to access exclusive features and products.
Most importantly, you'll be part of a fun and collaborative team and you'll work in an environment where you are supported and developed.