Digital Marketing Specialist - London, United Kingdom - EMR

EMR

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

A B2B insurance provider is seeking a Digital Marketing Specialist to plan and implement the digital strategy.

Experience in B2B digital marketing, preferably within the financial services/ insurance sector is essential.

Responsibilities:

Measure and report on the performance of all digital marketing campaigns against objectives
Develop content and manage updates for the website and disseminate as appropriate
Use analytics software to monitor the performance and make recommendations for improvement
Prepare and deliver quarterly digital reports on performance
Provide thought leadership and perspective for adoption where appropriate
In conjunction with the Head of Marketing, develop a social media strategy
Develop content, manage and maintain our social media presence across all digital channels
Work closely with the External Communications Manager and PR agency on integrated PR / digital and social campaigns

Experience

Experience in B2B digital marketing, preferably within the
financial services/ insurance sector:
A CIM qualification or equivalent, or currently studying for a CIM or equivalent qualification
In depth knowledge of various digital platforms, best practices and website analytics required
Solid understanding of CMS systems, preferably Drupal
Up to date on the latest trends and technologies in digital marketing
An ability to build mutually beneficial business relationships with outside agencies
UK experience is essential

**£55-65,000 + Bonus + Benefits.