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    Editor and Content Creator - London, United Kingdom - Flo

    Flo
    Flo London, United Kingdom

    2 weeks ago

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    Description

    We're looking for a senior content editor bursting with fresh content ideas to join our Flo for Partners (and other new products) You'll work with a versatile group of content, product, visual, medical and analytical pros to enhance our users' daily experience of Flo.

    Well, you'll need to be an expert at taking complex information and packaging it into must-click stories.

    If this is you, and you're motivated by creating content that makes a real difference, this role could be a perfect fit.

    Whether you already work in content or social media for a product-led company or app, or you're keen to transfer your skills to something new, this role provides an exciting opportunity for a creative to shape Flo content.

    A background in producing highly engaging and scalable content, including a significant portfolio of short-form/ social media content (e.g. super snappy copy/ infographics/ social media slides) that's gone viral.

    You'll need to be an active, enthusiastic contributor to ideation sessions, buzzing with fresh ideas for creative content formats and unique angles on our core topics.

    Writing, commissioning and editing women's health content, or adjacent topics like wellbeing, sex and relationships.

    You should have a knack for turning jargon-packed medical info into engaging, easy-to-understand content, and be able to spot a dud medical fact a mile off.

    A strong foundation in content analytics.

    You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.

    You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company's objectives.

    Project management. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same.

    You'd be working with a variety of stakeholders to bring content to life from ideation to release in the app.

    You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.

    A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You're as game to audit and improve/repackage old content, as to create new.

    You'd be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers.

    You'll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.

    Experience interpreting and conveying health information within short-form content.
    Having worked on content in a product company, especially an app. You have a strong understanding of the difference between app content and other mediums (e.g. websites, magazines etc).
    Experience working in a company that uses Agile methodology.

    Creating release-ready content that passes our editorial, medical, and legal checks and delivers on our users' needs, and helping more junior editors do the same.

    Generating ideas for new content – including fresh angles and formats for Flo's story feed – using data and insights to give a clear rationale for them.

    Checking the performance/business impact of the content you create and suggesting and planning improvements.
    Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators.

    Developing a first-class roster of freelance content creators who are excellent at what they do and really 'get' Flo's mission.

    Creating content (purely) driven by the news agenda.

    Creating deep think pieces, investigative journalism, or trend reports – our content tends to be shorter, and have clear actionable takeaways for users.

    Creating general health/lifestyle content – our content ties back to our users' menstrual/reproductive health.
    Having total autonomy to create and execute content plans in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors.
    Contribute to hitting delivery goals and metrics targets with your team, for e.g. trials, content engagement, and retention.
    Efficiently and effectively follow all content production processes and suggest improvements.
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