Paid Social Manager Gambling - London, United Kingdom - TEAM

Description

An innovative and successful global gambling brand is looking for a Paid Social Manager to support the further growth of their global brand. Along with a salary of up to £45,000 per annum, you will also receive an annual bonus, hybrid working, private healthcare, life insurance, a pension scheme, complimentary fruits & snacks and fun team events.

You will be joining a team that acts as an internal agency to stakeholders around the world to define and deliver against performance marketing plans. They have a multi-million-pound digital performance budget focused globally, with plans to enter many new markets over the next few years. You will assist with the development of full-funnel campaigns in multiple markets, with a focus on Meta (web journey and app install) in various global markets. The role is performance-oriented and requires someone who can multi-task between measuring data, developing creative, content analysis and reporting insights to stakeholders.

As Paid Social Manager, your responsibilities will include:

• Taking responsibility for designated markets, managing the paid social channels. Tasks include developing creative, publishing assets, targeting set-up and reporting results on daily and weekly periods.
• Working with digital marketing managers globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.
• Coordinating with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting.
• Analysing successful ads to recommend and initiate A/B testing models in multi markets across different platforms
• Measuring campaigns in line with CPA and CLV targets. This includes bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns which are evaluated on softer brand-related metrics.
• Driving complex strategies but also explaining them to nurture junior members of staff and non-digital stakeholders.
• Liaising with the data side of the marketing team to ensure tracking is set up optimally. Implementing tracking links and landing pages to ensure all published ads are fully functional.
• Absorbing overseas market nuances and understanding how different cultures and audience behaviours feed into marketing strategies beyond the UK.
• Reviewing competitor ads on a weekly basis for inspiration and insights related to what you do and presenting quarterly insights to relevant stakeholders.
• Identifying opportunities for increased automation and efficiency through advanced technical solutions
• Leading internal and external meetings related to your managed work.

We're looking for a Paid Social Manager with the following:

• iGaming (sports betting / casino / bingo ) products experience and the ability to step into a senior role with an expectation of delivering profitable results- essential
• Extensive experience in Paid Social campaign management.
• Proficiency in Meta, and X platforms with a strong understanding of campaign setup and optimization.
• Experience with creative briefing, ad testing methodologies, and bid management strategies.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
• Experience in the iGaming industry, including compliance know-how.
• Experience working with Tableau or digital visualisation tools.
• Experience using AppsFlyer.
• Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+)
• Experience working with multinationals with the ability to assimilate relevant cultural and regulatory differences.
• Must understand tagging, tracking, and attribution, particularly GTM.

To apply for this role as a Paid Social Manager, please click apply online and upload an updated copy of your CV.

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