Head of Marketing - Oxfordshire, United Kingdom - Media Search Inc.

Description

Job Description

Head of Marketing (Campaign, Events)

Up to £50,000 + Bonuses

Oxford (3 days office)

My client drives innovation, expertise, and partnerships within the life sciences industry, through cutting- edge, curated events, industry insights, and educational resources. An exciting role has arisen for a Head of Campaign Marketing.

The for an experienced Head of Campaign Marketing with a passion for events, who thrives both in a team setting and when working independently. From day one, you'll be tasked with both leading and developing your team and taking charge of your campaign strategies and execution. You will work closely with the digital marketing and analytics departments to test and roll out innovative strategies and best practices, all while thriving in a dynamic and supportive environment. As you come aboard, your involvement will be key to the expansion and quickening pace of numerous major events within our brand portfolio.

Job Responsibilities

• Meticulously plan and execute a range of compelling, customer-focused, annual marketing campaigns that are data- led, in collaboration with the Director of Marketing and the Director of Analytics.

• Take responsibility for attendee acquisition via bespoke marketing campaigns using a variety of channels.

• Define, measure, and analyse the success of all campaign activity, owning KPIs and reporting.

• Ensure the delivery of campaigns, providing accurate forecasts and ensuring a return on marketing spend.

• Collaborate with marketing teams to complete a full data audit and gap analysis, shaping the data acquisition strategy for each campaign.

• Define database selections to target segmented audiences with relevant messages, ensuring analysis of real-time engagement and effectiveness across all channels.

• Write copy and proofread promotional activities, adapting the correct tone of voice to suit the relevant persona.

• Collaborate with the sales team to create campaigns that meet their commercial objectives

• Build, coach, and manage a high-performing marketing team of four to ensure their optimum output.

Experience Required

• 5+ years' experience of running successful marketing campaigns and managing a team of marketers.

• Strong people management skills with the ability to motivate, train, and coach the team.

• A proven track record of implementing successful segmented promotional campaigns that drive growth.

• Excellent knowledge of best practices across promotional channels, including email, social media, paid media, websites, and chatbots.

• Highly proactive, with the energy and tenacity to accomplish objectives and goals promptly.

• Highly analytical and inquisitive, capable of interpreting data and converting it into actionable insight.

• Working knowledge of current marketing technologies to maximize effectiveness in lead generation and customer service.

• Proven use and understanding of complex databases and segmentation techniques.

• Ability to collaborate with sales teams to increase lead generation and maximize sales opportunities.

• Familiarity with marketing automation and CRM platforms, such as Hubspot, is desirable.

Please send CV's to