E-commerce Executive - Greater London, United Kingdom - MISSOMA

Description

Job Description

This is a new and exciting opportunity to join our collaborative, passionate ecommerce team here at Missoma. We are looking for an experienced ecommerce executive who is obsessed with all things analytical. We want someone who is hardworking with strong SEO knowledge, onsite search optimisation with a keen understanding of CX and an exceptional eye for detail.

RESPONSIBILITIES

Product:

• Be responsible for product set-up for launches, oversee product categorisation including tagging products for filters, on-site navigation and optimising search functionalities to enhance product discovery, customer experience, and ultimately to drive conversion rates.
• Optimise on-site search experience using Algolia, leveraging the personalisation tool, AI feature and synonyms for the most optimised search experience for customers.
• Collaborate with Merchandising team and marketing channel leads to ensure key landing pages on the site align with where users are landing and with current priorities. Regularly analyse website performance data to inform strategies these strategies.
• Provide the wider marketing team with product and landing page links for emails, paid ads and organic social, ensuring user journey is optimised for each channel. Test all links across marketing channels before go-live dates to ensure relevant product is displayed at the top of each linked page.

Reporting:

• Work closely with the Digital Analyst on reporting and analysis on site search, PLP, content performance, as well as wider website KPI's. Present findings, insights, and recommendations in weekly trade meeting.
• Monitor and analyse user behaviour through tools like GA4 & Contentsquare, heatmaps, and session recording to identify conversion bottlenecks and opportunities for improvement.
• Work with Digital Analyst to analyse A/B and multivariate tests to optimise website elements, including landing pages, forms, calls to action, and checkout processes.
• Consistently provide performance reports and recommendations for e-commerce improvement, leveraging insights from data analytics.

Content and Promotions:

• Support the e-commerce content executive by making content updates and service page changes in Shopify Plus.
• Serve as the liaison between Marketing teams, ensuring effective communication of site content updates, commercial messages, and execution of promotional campaigns.
• Lead the planning, set-up, and ongoing optimisation of commercial activities and promotions in alignment with marketing and trading plans.

Other Responsibilities:

• Work with Missoma's in-house tech team on testing new features and functionality before they are released, with customer experience at front of mind when testing.
• Lead on SEO tasks and work with agency to implement any SEO best practices for the webiste. Use SEO tools (such as SEMrush and google search console) to monitor, analyse and improve our SEO and website performance when needed.
• Run a weekly site walk-through across desktop and mobile; checking links, VM, functionality, product discovery (filters and search), and any user journey pain points to purchase.

COMPETENCIES & EXPERIENCE

• 2+ years' experience as part of an E-commerce/Online Trade team.
• Good understanding of online trading and a strong working knowledge of Excel and Google Analytics.
• Shopify Plus experience is essential.
• Familiar with a range of web analytics and tools (GA4 & Contentsquare preferable but not essential)
• Detailed understanding of ecommerce, with hands-on experience of merchandising, customer journeys, online marketing and web analytics.
• Understands how search engines crawl, index and value website structure.
• Algolia or similar search platform experience preferable.
• Highly organised and efficient with meticulous attention to detail particularly across copy, content, and visual merchandising.
• Great communications skills with a positive, solutions-focused attitude, and able to pivot and be flexible with weekly actions and reacting to trade.
• Ability to take initiative.