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- Advise and consult with Brand and the digital Manager on how to effectively use digital marketing channels to accomplish business objectives through the use of analytic, research, metric-based insights, and industry best practices.
- Optimise and then leverage existing video assets across digital platforms.
- Manage communication with all stakeholders during the development and execution of campaigns.
- Work in partnership with Advertising, Brand and PR, and other functions to deploy highly effective e-Commerce campaigns.
- Ensure all campaigns are localised to the relevant audience, delivered on time, in budget and support revenue and business goals.
- Plan and execute methodical tests to measure the incremental value of our efforts, as well as on going optimisation efforts to meet campaign efficiency/ROI targets.
- Proactively forecast and report successes, inconsistencies, and underperformance of e-Commerce.
- Develop and apply knowledge of the companies' market and competitive environment to ensure the business maintains and grows market share in its key and developing markets.
- Provide feedback and data analytics to support and enhance market strategy and direction.
- Evaluate and recommend new digital marketing opportunities and technologies Manage operational bottlenecks and provide escalation management when required.
Marketing Manager - Redditch, Worcestershire, United Kingdom - Redwood Search
Description
Marketing Manager
£40K - £60K
Pension
Health cash plan
Life assurance
Employee Assistance Programme (EAP)
+ additional benefits
We are working with our client to recruit a Marketing Manager to join their team.
The Marketing Manager is responsible for developing and leading the execution of marketing campaigns across the whole business. This position is responsible for owning the e-Commerce marketing calendar, managing the creative asset process, and taking the lead in collaborating with country managers, advertising and communication teams to plan and execute digital marketing campaigns.
Principle job accountabilities
5+ years' experience executing marketing initiatives in the digital space This should include, display, email, app, mobile, push notifications/SMS, social media.2+ years' experience in marketing for an e-Commerce brand preferably in Europe
Advanced understanding of web analytics tools, CRM CMS and Customer Lifecycle
A proven track record of managing multiple successful campaigns across regions and languages with a high ROI.
Experience developing robust A/B and MVT testing programs to optimize marketing campaigns, and analytical reporting.
Experience managing internal and external teams, partners and agencies throughout the development and production of digital marketing campaigns.
For further information, please call Arlene Gray at Redwood Search