- Build thriving social media communities for Scottish primary teachers that hit specific growth, reach, and engagement targets each month.
- Write and publish an engaging traffic-generating blog/video/podcast/webinar each week that is highly relevant to your segment and generates clicks to the Twinkl website.
- Create an engaging weekly email (newsletter) for your segment that informs, empowers, and connects them to the Twinkl website.
- Increase new customer subscriptions and hit specified revenue targets through the growth marketing actions outlined above.
- Scotland Country Manager
- Scotland ELC, ASN and Secondary Segment Managers
- Scottish Marketing assistants
- Scottish Product teams
- Twinkl members
- Minimum of three years CfE teaching experience.
- Social media savviness - Facebook, Instagram, Pinterest, TikTok, LinkedIn - you must love social media and feel confident running multiple channels.
- Excellent verbal and written communication skills.
- Up-to-date tech skills
- A commercial thinker who is comfortable taking calculated risks and being held accountable for successes and failures.
- Ability to communicate ideas and motivate those around them.
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscription
- After probation - company sick pay and cycle to work scheme
- Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.
Segment Manager - Scotland, United Kingdom - Twinkl
Description
Scotland Primary Segment Manager
Location: Remote work-from-home position
Pay: £25,000
Contract: 12 months with a view to extend
Hours of work: 37.5 hours per week
Hiring Manager: Michele McGarvey
Recruiter: Chelsea Sharman
Closing Date: 2nd May 2024
At Twinkl Scotland, we pride ourselves on creating quality content for all ages and stages of Scottish education. From ELC, through Primary and now into Secondary, we aim to provide content that engages learners and builds a community that supports Scottish educators in getting it right for every child. With such a wide offering of CfE content and a large customer base, we are now looking to introduce a Primary Segment Manager to showcase our Twinkl Scotland products and to further support our Scottish primary teachers.
To lead our Primary Segment, we are looking for someone with a passion for Scottish education and a vision for growing our online community of primary teachers. You will work alongside our product teams to ensure we are responding to the needs of Scottish teachers and current educational initiatives.
You will be responsible for driving the growth of our Primary Segment through outreach marketing. You'll connect the Scottish teaching community with the Twinkl Scotland website via specified marketing channels (social media, email, blog, webinars, podcasts) that you will work on daily. You will highlight and demonstrate the benefits of our Twinkl products and support educators through those marketing channels in order to grow and support our Primary Segment
You'll be joining a hard-working team of Scotland-based Twinkl team members with additional support from Twinkl HQ in the U.K.
We are looking for a primary teacher with Curriculum for Excellence experience who is confident with the use of social media and understands how to use this expertise to engage with our market. You will be comfortable on camera/audio as you connect with your customers through live and prerecorded videos and podcasts.
Responsibilities & Key Performance Indicators:
This exciting, fast-paced role involves strategic planning and reactive work as you respond to the needs of your customer base.
You'll work closely with:
Requirements
To succeed in the role, you will have the following skillset:
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your cover letter. This will help us understand any modifications needed to support you throughout our selection process.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business with plenty of career opportunities.
Benefits
Here are a couple of things that make Twinkl a great place to work: