Commercial Performance - Co. West Midlands, United Kingdom - Halfords Group PLC

Description

Full time


Categories:
Digital


Business Area:
Halfords Support Centre

Reporting into the Digital Merchandising Manager – SMR, the role will be responsible for the merchandising, promotional set up and maintenance of all Group Services across , covering retail and garage services ensuring they are live with the correct images, content, copy, and accurate attribution.

The role will also support in range, promotions and brand activity planning with category, and the conversion optimisation of customer journeys with a focus on availability, attachment, booking availability, and supporting help & advice:
all contributing to a great customer experience.

As a member of the Digital Merchandising – Group Services team, you will be a point of Digital expertise in the selling of Retail and Garage Services & growing bookings on halfords.

Work collaboratively with Customer, Optimisation and CRO teams to ensure services are set up with the correct attribution, images, copy, product location(s) are merchandised with excellence.

Work closely with the SMR Category team, attending bi-weekly category meetings to discuss sales, targets and strategy. Also attending regular meetings with marketing and to support with the digital marketing plan.
Work collaboratively with the product and supporting teams to optimise and drive the agenda for parts support database, working closely with PACE booking system, whilst ensuring optimum slot availability for garages and stores
Support Dev release development and implementation and provide the product team with new ideas. With a focus throughout on the customer journey and user experience and suggesting potential improvements.

Work with the wider Ecommerce, Digital & Customer and Marketing teams to ensure all online product updates are delivered on time, with the right supporting content, in the right place.

Focus throughout is on the customer journey and user experience and suggesting potential improvements through analysis and data insight.

Support in the organization of, and responsible for the implementation of all major and minor sales and promotional events, re-merchandising the site as required.

Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy and eCommerce goals and initiatives.

Analyse commercial and web metrics to make recommendations about how to increase service bookings and improve service attachment
Work closely with the Data analysis, CRO and Optimisation teams to:
Analyse overall Service KPI performance and Optimisation opportunities.

Produce and circulate weekly and periodic Services performance, whilst regularly reporting to key stakeholders' highlighting both success and opportunity.

Support the wider digital merchandising team with training needs, toolkits and best practice standards/guidelines, leaning into support wider digital merchandising needs at peak times.

Passionate about Digital