Senior PPC Account Manager - London, United Kingdom - TechNET Digital
Description
Senior PPC Account Manager
Fully remote, reporting to London or Birmingham once per month
£50,000 - £55,000
Senior PPC AM to join ahead of the launch of a dynamic in-house agency specializing in B2C dental and health marketing. Their hands-on approach sets them apart, as they deliver campaigns with the same dedication and expertise as a traditional marketing agency. Currently managing two main brands with large monthly budgets, we are seeking a Senior PPC Manager to join their team and lead their digital advertising efforts.
Some of what you will be doing:
· Take a hands-on approach to managing PPC campaigns, demonstrating proficiency in strategising, implementing, optimising, and reporting.
· Execute campaigns for lead generation within the dental and health sectors.
· Develop and implement strategic PPC plans aligned with business objectives.
· Ability to navigate a fast-paced environment and adapt strategies accordingly.
· Manage multiple brands with varying budgets and prioritise activities effectively.
· Possess strong technical skills in PPC platforms, analytics tools, and data analysis.
· Stay updated on industry trends and implement innovative techniques to enhance campaign performance.
· Handle a large monthly budget, ensuring optimal allocation and performance tracking.
· Demonstrate expertise in maximizing results within smaller budgets.
· Prioritise lead generation strategies and techniques in PPC campaigns.
· Proven experience in successfully driving and optimising campaigns for lead acquisition.
· Take ownership of end-to-end campaign management, including reporting and analysis.
· Provide insightful reports to showcase the impact of campaigns on business goals.
Ideally, your skills and experience will include:
· Minimum of 5 years in PPC management with a focus on B2C dental or health lead generation.
· Proven track record of managing campaigns independently from strategy development to execution and reporting.
· Proficient in PPC platforms (Google Ads, Bing Ads), analytics tools, and data analysis.
· Demonstrated ability to adapt to new technologies and industry trends.
· Strategic mindset with the ability to develop and execute effective PPC strategies.
· Experience managing campaigns in a fast-paced environment with multiple brands.
· Proven ability to be hands-on in managing campaigns rather than delegating tasks to a team.
· Prior experience in a client-side, in-house agency setting.
· Strong communication skills, both written and verbal.
· Comfortable with occasional in-person meetings, preferably in London or Birmingham.