- Own and manage all current customer value growth marketing initiatives, developing a test and learn method to increase performance.
- Manage the end-to-end campaign activity for all current customer campaigns, aligned to customer need and the marketing calendar.
- Bring creativity and science to the creation of all comms creative.
- Map out all the significant customer journeys to develop customer experience and increase value.
- Track and measure the effect of all customer marketing initiatives and campaigns to allow reporting and evaluation.
- Build solid relationships across the business and help build better customer experiences across all touchpoints.
- Complete ownership of email and SMS channels. Including production, delivery, reporting and evaluation.
- Manage customer data within marketing to guarantee they collect and use it compliantly to meet their goals.
- Proven experience in a CRM marketing role
- Self-sufficient in constructing automated customer comms workflows using marketing automation technology
- Enjoys planning, creating and/or briefing content creation for customer comms; superb copywriter and proof-reader.
- Strong understanding of data compliance/GDPR as well as how to successfully target and manage customer data.
- Good eye for detail in mapping out customer journeys and advancing customer experience.
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CRM Manager - Manchester, United Kingdom - Forward Role
Description
CRM Manager
£40k - £45k
Hybrid working
Manchester
Forward Role are working with an active play business to recruit a CRM Manager. They are growing at a huge rate, in just under 10 years they've opened 10 sites across the UK and they have no intentions of stopping there.
Their culture reflects their business, fun, high energy, no hierarchy and lots of autonomy and ownership.
If this sounds like you, read on
Responsibilities:
What you will need:
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
