Regional Marketing Executive - Greater London, United Kingdom - JSS Search

    JSS Search
    JSS Search Greater London, United Kingdom

    2 weeks ago

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    Description

    Job Description

    Our client is looking for a Regional Marketing Executive, to support the delivery, evaluation, and optimization of Europe's digital & marketing activities. The person will support the delivery of integrated marketing activity across paid, owned and earned and across the wider region – ensuring activity aligns to the global marketing strategy and KPIs.

    Fluency in French is required (with excellent spelling and grammar in English). Fluency in Italian, Spanish or German, is a plus. This is a 6 month FTC.

    Campaign Delivery

    · Support delivery of integrated marketing activity (paid, owned, and earned) across the region – ensuring alignment to global marketing strategy & KPIs.

    · Coordinate with internal teams and partners to ensure campaign deliverables are met within established timelines and budgets.

    · Co-ordinate and manage all transcreation briefs for campaign assets as required from brief to production and delivery to agency.

    · Provide actionable recommendations based on data analysis to improve campaign performance and show achievement against marketing objectives.

    · Act as brand guardian; champion the brand and encourage consistent use of the destination brand across campaign deliverables and always-on.

    · Support on marketing requirements across the region as required.

    European Website: Content planning, translation & delivery

    · Lead translation agency relationship, identifying with Managers what copy to translate for European websites and commission requirements to agency, into tool or translate directly.

    · Translation review by this role including checking formatting, adding all links and sense checking. Translation to be routed after formatting to Manager for QA and approval.

    · Copy of English web page made to local language site (4 sites in total) and translation copied into page(s) on site, metatags added, image alt text added, and tweaks made.

    · Brief in needs for suitable images for nuanced local language pages into the Asset Acquisition team, or pull relevant imagery from the DAM, adhering to image compliance.

    · Feed into the global digital team's website development roadmap for the new consumer websites, report bugs, and identify opportunities to make the best use of the platform features and functionality.

    · Contribute to global content planning to help shape the stories that will work best from a regional standpoint.

    Evaluation & Reporting

    · Champion reporting, evaluation, and ROI in region; regularly share best practice with the Global Marketing network.

    · Monitor website performance using analytics tools, identify areas for improvement, and implement strategies to enhance user experience and optimise the experience, working closely with the global digital team.

    This is a 6 month Fixed Term Contract.