Digital Marketing Executive - King's Lynn, United Kingdom - Highbury Recruitment

Description

• Maintaining and updating our ecommerce website using Shopify, and working alongside our external web developer
• Developing and implementing SEO and PPC strategies to increase online presence
• Monthly reporting and analysis of website analytics, responses to campaigns, email and social reports
• Assisting our PPC agency by suggesting improvements to optimise our campaigns further and providing content for the ads
• Assisting in the creation of campaign strategies and implementing them with the team
• Creating engaging content for all of our social media channels
• Consistently growing social media channels (Instagram, Facebook, TikTok, and our Facebook Community Group) to maintain high engagement, managing monthly brand competitions and influencer content
• Planning and designing a minimum of two weekly emails with relevant topics and effective, engaging subject lines
• Ensuring copy and imagery is updated regularly on our automated email flows
• Copywriting for all areas of the business, including product descriptions, new website pages, social and email content, ensuring that the brand tone of voice is always compelling and consistent.

• Excellent written and oral communication skills
• Passion for social media with a creative approach to engaging online audiences
• Minimum of 2 years of relevant experience in marketing
• Experience with email marketing using Klaviyo
• Must have experience using Shopify
• Experience in PPC, Google Analytics, SEO software, and other marketing tools
• Selfmotivated, enthusiastic, and confident with a cando attitude.