Head of Marketing - Sheffield, United Kingdom - Glu Recruit LTD

Glu Recruit LTD

Verified Company

Sheffield, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Ref:177

Role:
Head of Marketing

Salary:
£50,000 - £70,000

Location:
Sheffield

Our client is a team of 60 and the three founders are still fully involved and leading their continued growth.

They are transitioning from a start-up to a scale-up environment and growing the team to enable them to continue their success.

As a leading website advertising portal for student accommodation, the Marketing Department is integral to the business. They generate hundreds of thousands of leads each year, and partner with letting agents across the UK.

The role:

The company is going through a period of significant growth and are seeking an experienced senior marketing leader to develop and drive a high-performing marketing team.

They are looking to strengthen the marketing team with an experienced, senior marketingprofessional. This role will have a focus on digital, performance-driven marketing using data analysis to underpin strategic decisions.

They are looking to appoint someone who is motivated, knowledgeable, an experienced leader and who will be instrumentalto the continued growth of the business.

Reporting to one of the Company's founders and be part of the Senior Leadership Team.

Key Responsibilities:

A key leader within the business, accountable for the success of the marketing department, the digital roadmap and integrated campaign management
Manage and develop the marketing and content strategies for B2B and B2C audiences
Manage and oversee the marketing team and nurture team growth and development
Manage the marketing budget and commercial viability of all marketing outputs and costs
Analyse and report on the ROI and KPIs of marketing campaigns
Research and embed new marketing trends and knowledge into the team to ensure greater understanding of the sector
Develop forwardthinking solutions to ensure a consistent approach to the marketing strategy
Collaborate with other departments to deliver against business objectives and targets

Skills and experience:

Relevant BA degree or MSc in marketingrelated course
Minimum 7 years' experience in a marketing / digital marketing role
Minimum 2 years' experience in a leadership role, ideally in a fastgrowth SME
A performancedriven senior marketing professional
Experience in reporting commercial value of the marketing strategy including ROI and KPIs
Experience working across teams to deliver marketing strategy
Project management and digital roadmap management with excellent operational skills
Proficient data, analytics and metric reporting including Google Analytics, Salesforce Reporting and Data Dashboards
Online and offline marketing experience and the interfacing of these strategies to align with business objectives and sales targets
Experience of developing integrated social media strategies across all major social channels including Facebook, Instagram, Twitter, Snapchat, TikTok, WhatsApp
Experience of developing and delivering an SEO and content strategy
Experience in identifying and analysing trends in a fastmoving market to inform the delivery of marketing strategies efficiently
Experience in leading the conception of and asset design approach to ensure brand consistency
Experience in communicating marketing objectives to Director Board
Experience of the property or utilities industry is beneficial but not essential
Student market knowledge advantageous, but not essential

Glu Recruit LTD are an equal opportunities employer and are acting as a recruitment agent in the hiring of this role.