Social Media Specialist - London, United Kingdom - Inspired

Inspired

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Part time

Description

Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13.

In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.

In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations.

They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.

By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations.

We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.

ROLE SUMMARY:

This is an exciting new role in a growing area of the business with huge potential. This role will be responsible for driving and implementing the organic social and content marketing campaigns across all regions globally including new school openings (online and physical).
The Social Media Executive will work with external agencies and drive an inhouse organic social transition alongside the Head of Digital and Performance Director. This role will focus on delivering brand awareness, high engagement, enrolment and retention activity. This will involve driving the overarching planning, implementation, and optimisation of Inspired's owned channels.
KEY RESPONSIBILITIES:
Lead and manage multiple social profiles for the Middle East and North Africa Region (MENA), working alongside the Head of Digital and Social Director.

The region currently owns four schools:

King's School The Crown, Cairo, Egypt
British School of Bahrain, Bahrain
Khalil Gibran International School, Rabat, Morocco
Knowledge Gate International School, Oman
Thoroughly understand the needs and requirements of the individual schools in their markets and ensure the social strategy and frameworks support appropriate and relevant content and activities
Monitor industry developments and identify opportunities for the business and measure their impact
Identify potential revenue streams for the business through emerging social products
Recommend social media tools that allow for organic social execution at a global level across all schools and greater levels of automation
Work with leadership teams on ensuring that content is aligned to the school, region, country priorities and that social activity is clearly linked with commercial requirements.
Identify ways to improve the overall social strategy which includes finding efficiencies, identifying gaps in the business and utilising the current resource to drive incremental awareness.
Social campaign management: optimise deliverables to ensure the best business return on investment
To support the marketing team with content marketing on social media and content discovery platforms, advising on KPIs and content strategies.
To share regular social and content best practice updates with both the marketing business units to develop understanding across the board
To reporting on KPI's including metrics that evaluate brand awareness, ROI and retention
Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task undertaken may not be identified. The duties outlined above are not intended as a restrictive list and may be extended or altered to include other tasks that are commensurate with the role as directed by Senior Management.

THE IDEAL CANDIDATE WILL HAVE:

Organic social daily management

Manage overall performance of the organic social channels in ME & spec. Including, building and executing robust strategies, in order to continually improve performance across the team
Overseeing all organic social activity including testing and optimisation, ensuring best practices are met and performance goals are hit
Ensuring the social executives are working on high value activities aligned to the overall social media strategy
Audit accounts and set up tracking for social campaigns, as well as being comfortable with data storytelling/reporting and analysis.
Work on content creation and building the right templates and framework and develop content in English, Arabic, and French.
Ensuring each school has the right tone of voice and messaging is reflected across all social channels
Develop and deliver long and shortterm social media campaigns and initiatives

Content Management