Contract - CRM Lead, 12 Month Maternity Cover - London, United Kingdom - Sphere Digital Recruitment

Tom O´Connor

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Tom O´Connor

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Description

Contract - CRM Lead - 12 months maternity cover - £60k - £65k

The Job:


  • The current CRM Lead has set the strategy and it will be your responsibility to implement this and amend the strategy throughout the year if needed.
  • Working with Brand, Digital and Aftersales team to be business lead and expert in CRM and Insight across the business divisions
  • Forecast, develop, manage and review the annual CRM budget
  • Lead a culture of using insight to inform yours and the wider teams' recommendations and proposals, aligned to the business's overall objectives.
  • Support the Head of Marketing in delivering reporting and insight across the 4W Marketing team
  • Mentor and develop a Marketing Executive who has CRM responsibilities within their role.
  • Data Champion supporting the wider 4W Marketing team in driving success through the use of data.

You:


  • Knowledge of CRM databases (Dot Digital and Microsoft Dynamics is desirable but open to other previous database experience
  • Knowledge of KPIs and metrics especially CRM, and how to action insights
  • Experience of BI tools
  • Experience of project management and business cases
  • Experience of tracking and reporting on large scale budgets
  • Excellent communication skills and experienced working in a senior management role dealing with various stakeholders
Hannah Brown - Associate Director

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