Marketing Executive - King's Lynn, United Kingdom - Southgate Global Limited
Description
About us:
Here at Southgate we are committed to evolving the industrial packaging and order fulfilment sectors through innovation, productivity and trusted products.
We value our dedicated and expert talent here at Southgate and recognise their importance in ensuring our mission becomes a reality.
Our people:
The Company uses its best endeavours to ensure that no job applicant or employee is discriminated against, directly or indirectly, on any unlawful grounds.
We want to ensure that everyone we meet can perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any
reasonable adjustments during the recruitment process, and we will do our best to accommodate.
Purpose:
Creating an echo to the markets needs and ensure marketing activities are executed in line with the Head of Marketing.
Core competencies:
Excellent Communication
Collaborative
Strong attention to detail
Good organisation and planning skills
Creativity, writing and design
Commercial awareness
Skills/Attributes Required*:
Personable
Teamworking
Passionate
Strong analytical and project management skills
Confident and dynamic personality
Strong creative outlook
Knowledge:
Experience with CRM & Marketing Automation software, ideally Salesforce Pardot or Hub Spot
Strong understanding of current online marketing concepts, strategy and best practice
Behaviours:
Collaborative
Open
Supportive
Professional
Quality/Continuous Improvement
Education/Experience Required:
Essential
Minimum English Grade C or equivalent
Desirable
CIM Qualified
Primary Responsibilities:
- Marketing Content and Administration
- Overseeing and developing marketing campaigns
- Conducting research and analysing data to identify and define audiences
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- Writing and proofreading creative copy
- Maintaining websites and presenting data analytics
- Organising events and product exhibitions
- Updating databases
- Monitoring performance
- Managing campaigns on social media
- Content writing
Performance Objectives:
- Relevant up to date content, maintained, marketing administration executed in a timely fashion
- Improving the usability, design, content, and conversion of the company websites
- Implementing and optimising Salesforce Pardot marketing automation software
- Utilising a range of techniques including paid search and PPC
- Managing on and offsite SEO strategy, company blog and content strategy
- Overseeing the social media strategy for the company.
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