Campaign Executive - Reading, United Kingdom - KPMG-UnitedKingdom

KPMG-UnitedKingdom

Verified Company

Reading, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job description

Campaign Executive (IGH)

Background

KPMG is part of a global network of firms focused on delivering ESG and Technology services across our key sectors/segments - Consumer, Government, Banking, Energy and Private Enterprise, and across our capabilities - Audit, Tax, KPMG Law, Consulting and Deal Advisory.

Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients' most critical challenges.

As a firm, we help our clients navigate their biggest issues and opportunities.

We aim to be universally recognised as a great place or great people to do their best work - a firm known for our collaborative and inclusive culture.

And we will take pride in driving lasting, positive change in society.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable.

Our work is often complex, yet our vision is simple:
to be the clear choice for our clients, for our people and for the communities we work in.

Overview

We have a role for a Campaign Executive to support in the delivery of the marketing plan for one of our priority marketing teams.

The individual will also collaborate closely with marketing peers across the rest of the priority areas, including capabilities, firm-wide, brand and digital as well as internal business stakeholders and offshore colleagues.

The ability to collaborate and deliver campaigns to impactful outcomes are essential attributes.

Reporting to:
Campaign Manager

Responsibilities:

Champion the KPMG brand and purpose across our priority marketing teams and our business to make sure that we stand out from the crowd
Contribute to the agenda for a priority marketing team to create an environment to develop and deliver extraordinary work to ensure we are at the forefront of industry debates and events that matter
Deliver the marketing strategy across the priority area to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
Be able to demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
Ensure there is connection and alignment of services and messages and sales opportunities across priority areas
Additionally, build strong relationships with key stakeholders and the business development teams across priority areas
Deliver a data led approach to champion digital and use of CRM with the marketing team and across the business
Actively work with other teams across Sales & Marketing to deliver a connected one team culture
Develop a very close working relationships with Corporate Affairs and Internal Communications
Ensure there is total synchrony with KGS Marketing (offshore) to deliver one integrated Sales & Marketing team
Ensure you have up to date knowledge of marketing systems and processes, and effectively manage spend across our internal and external agency partners where appropriate
Implement best practice in the delivery of cross channel marcomms, proactively innovating across content, creative and media

Knowledge, Skills & Experience

One to three years marketing experience with the ability to develop strong internal and external networks
A marketing professional with ideally some sales experience who wants to make a difference
Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
Previously worked on high performing end to end brand, lead generation and sales campaigns from click to client
Wants to be part of a collaborative, high performing team virtually, across the country and offshore
Future focused proactive and always one step ahead of the curve and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
Keen to support the development of value propositions for services and market defining marketing campaigns and effectively managing associated budgets
Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
Proactive, high energy person who brings a positive influence on others
The ability to establish a credible and influential profile to challenge and manage stakeholders
Analytical ability to review data, content, market trends, insights
Exceptional spoken and written communication skills with the ability to flex personal style to engage every audience
Experience working in a professional services environment would be a distinct advantage
Great project management skills, with the ability to get buyin and support for projects from a diverse set of stakeholders
Equally has an eye for the fine d