Content and Social Media Executive - Waterloo, United Kingdom - Centaur Media

Centaur Media

Verified Company

Waterloo, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Reference:

FEB

Expiry date:

:30:00.000

Location:
Waterloo
Benefits:
25 days annual leave, hybrid working, free barista coffee & afternoon beverages, Mini MBA course, annual wellbeing day, internal benefits hub and much more...

Position Title:
Content and Social Media Executive

Brand:
Xeim Brands - Econsultancy

Location:
London / hybrid working - in the office at least once per week

A bit about us
Part of Centaur Media PLC, Xeim exists to accelerate performance for marketers.

The Xeim portfolio brings together some of the world's leading marketing brands to deliver best practice business information, thought leadership and specialist consultancy.

Xeim includes the brands Marketing Week, Festival of Marketing, Econsultancy, Oystercatchers, Creative Review, Design Week, Really B2B and Influencer Intelligence.

Through these marketing leading brands, we engage the marketing industry with over 6.2 million touchpoints per month across proprietary editorial content, digital products, insight, and analysis.

We know that by advising, informing, and connecting the modern marketer with these disciplines, excellence in marketing and business performance will be enhanced.

Centaur Media is a main market listed company, primarily based in the UK with approximately 300 employees in offices in Central London.

About the role

Working with both your marketing colleagues and editorial teams you'll build a content marketing plan to create brand awareness, engagement, and subscriptions/delegates to Econsultancy.

You'll use the great content produced across the editorial and research team to build your content campaigns across all channels but with a special focus on social media.

You will be the content and social media expert on the team.

You'll love to learn about different types of content needed through the customer journey, the changes in social channels and how you can use them to engage and build loyalty with our marketing audience.

If this sounds like you then we'd love to meet you

Key responsibilities

Daily

Creating and re purposing content to support the content marketing plan to feed campaigns that span across channels
Creating and scheduling the newsletter
Monitoring traffic from newsletters and suggesting ways to boost this.
Updating the site and adding new stories to social media pages
Social media management: Finding interesting accounts and sharing cool work from other marketing folk, interacting with followers, participating in conversations (giving the brand a voice on social)
Creating Twitter quotes and using content generated by the editorial team to distribute and amplify the message, co ordinating response to comment with the editorial team building a regular conversation with our marketing community.
Use of the social media management tool scheduling regular posts

Weekly

Checking that our content marketing campaigns are delivered on time and feedback engagement metrics to the wider Econsultancy team
Creating and repurposing content working with agencies and internal design to create the right content formats
Checking that our social content is SEO friendly working with the SEO Manager
Management of the paid social campaigns aligning organic activity to boost reach and impact across social channels working with the Marketing Managers and digital ad agencies.

Behaviours and Knowledge?

Great content creation skills and a love of writing
An experienced social media executive with a deep knowledge of Facebook, Insta, TikTok, LinkedIn and YouTube
A good understanding of wider marketing channels and how social media connects to them to create a consistent and compelling story
Web production experience including use of programmes such as WordPress, Photoshop, ExactTarget and online tools such as Canva.
Experience running social media accounts, preferably for a newsroom.
Solid knowledge of SEO and paid social
Experience of working in a busy environment with a history to consistently achieve targets?
Versatile being able to coordinate multiple tasks and deadlines, as well as keep accurate records?
A collaborator able to work with a variety of people and teams both internally and externally
A team player with a 'cando' attitude who can work across matrix?organisations?
Exceptional professionalism, strong marketing experience and attention to detail are a must with someone driven to develop strong relationships and actively seek out new opportunities to grow and develop our offering.

Success Measures

Proven ability to build, monitor and deliver content marketing programmes and social media marketing campaigns
Building engagement and loyalty with our marketing community across Econsultancy
Showing how content and social media impacts and increases subscription and delegate revenues
A more engaged audience on social media as evidenced by comments, likes an