Temp Marketing Content Officer - Stone Cross, East Sussex, United Kingdom - Gingerkid Executive Search

Description

Working with the functional Director to develop and implement the marketing strategy for the commercial development of the business.

This customer/client facing role will work closely with the Logistics and Sales teams to analyse market data and develop a strategy to market/target directly a broad range of customers across the full range of offerings .

Develop a marketing led strategy to deliver revenue growth for the trade waste business, using analysis of a broad range of clients and customers
Using market driven data analyse gaps in the geographical areas in which the business operates, identifying clients and customers providing a direct marketing strategy to engage with this broad base of local private and public sector businesses
Partner with the logistics and finance team to review revenue streams and target advertising and marketing strategies
Present to the board on as required to ensure engagement and sign off is given for strategic direction of marketing-based activities
Develop a full marketing team (either internal or with the use of agency support) to ensure marketing is an essential part of how the business deliver growth
Set clear KPI's to measure effectiveness of marketing strategies and campaigns, presenting this clearly to the sales and logistics teams as well as the board
Analyse the markets we operate in across the group and develop a strategy for market saturation for the brand
Strong commercial acumen
Proven experience of commercial marketing working in partnership with sales and operational teams.
Able to demonstrate successful strategies of building customer knowledge within given sector and delivery of revenue growth.
Desirable but not essential is experience of the waste industry
Academic or professional qualifications that would be important to the performance of this role.
Degree in Marketing or comparable work experience
Strong digital marketing experience