Marketing Automation Executive, Retail - London, United Kingdom - Monica Vinader Ltd

Description

Lifecycle Marketing & Automation Manager
Lifecycle Marketing & Automation Manager

At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive.

From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

And don't just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:
● Ethical Jewellery Business of the Year 2021, Retail Jeweller
● Queen's Award for Enterprise: Sustainable Development 2022
● Best Sustainable Luxury Jewellery Brand 2022, Marie Claire UK

We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to.

We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.

Where we need your help

We are looking for a customer obsessed CRM specialist to be an advocate for our existing customer base ensuring we are communicating with them engaging, relevant and timely content.

This role is an exciting opportunity to lead our efforts in enhancing our organisations CRM processes through the strategic implementation of automation solutions.

Taking the Marketing and CRM roadmap, you will be responsible for overseeing the execution of our strategy:
managing complex, trigger-based, automated lifecycle journeys.
We are looking for someone who has advanced knowledge of using Email Marketing tools and/or Marketing Automation technology.

The ideal candidate will have a deep understanding of how they work, how they can be configured to build segments and workflows, as well as how they can integrate with other systems, creating opportunities for efficiencies, data management, reporting and automation across the platform.

You should have both marketing and technical experience, along with an analytical approach to presenting key findings. This role sits within the eCommerce team, but has a wider reach working with brand, creative, merchandising and more.

You'll be part of a team using innovative technology and pushing each other to optimise the customer experience and communications throughout our customer lifecycles.

Strategy and Planning:
○ Play a pivotal role in our Growth Marketing team by continuously developing our omni-channel marketing automation function to drive innovation which leads to growth in our customer engagement and revenue.
○ Analyse user data and behaviour along the marketing funnel and lifecycle stages and develop targeted marketing initiatives for each stage
○ Factor in key customer segments and how content should adjust to resonate with these audiences - e.g. new, loyal, lapsing etc.
○ Analyse current processes and workflows to identify opportunities for improvement through automation, ensuring that best practices are followed throughout.
○ Develop and execute advanced email marketing strategies, including acquisition and nurturing campaigns, working closely alongside the Acquisition and Ecommerce team to optimise customer journey's and build a deeper understanding of different customer cohorts.
○ Influence our growth marketing strategy with automation insights and foster cross-functional collaboration with content, design, and other stakeholders to ensure alignment with our business goals and strategy.
○ Own AB testing of automation and triggered campaigns, driving a test and learn mindset.
● Technical Integration and Automation Architecture
○ Lead the design, implementation, and management of automated workflows within the CRM system to streamline automated workflows, triggers, and processes to create targeted relationships with our customers.
○ Ensure data accuracy, integrity, and security in all automated processes.
○ Responsible for mapping key customer journeys and layering on CRM initiatives to improve journeys and ultimately lead to more conversions. To be the CRM platform 'super user', who can comfortably manage complex automation journeys as well as troubleshoot when problems arise from data feeds.

● Data Analysis and Reporting:
○ Analyse data and metrics to measure the effectiveness of automation initiatives, identify trends, and provide insights to drive continuous improvement and adopt these insights in future strategies.
○ Generate regular reports on automation effectiveness, efficiency gains, and key performance metrics.
○ Lead continuous improvements through rigorous A/B testing and monitor key performance indicators for optimisation opportunities.
○ Communication across various teams of insights into our customer database to help inform them on specific behavioural differences, as well as help the creation of deliverables and justifying design choices with data-backed performance.
○ Responsible for data quality and accuracy for our automation and triggered campaigns for example monitoring opt ins and, cart abandons vs. email sends, database size etc.
○ Train and educate all team members on CRM best practices, ensuring effective utilisation of the CRM system throughout the organisation
A creative, analytical, and commercially driven individual
● Attention to detail and the ability to brief, build and deliver high quality, on brand CRM content to delight customers

• PowerBi, Tableau.

● Understand how to optimise customer journeys by analysing results and data
● Strong organisational skills to manage the various CRM channels content production processes
● You are flexible
● You love working in a creative environment
● Travel Requirements
Regular travel to our London office required. Occasionally travel to Holkham,
Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. Commercial
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all.

From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

We are digital first, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to.

We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.