- Understand and apply a range of methods to analyse performance data for VWG and synthesise findings effectively with the ability to make outcomes accessible to non-data proficient stakeholders.
- Help the VWG teams to adopt a wide range of analysis techniques, and to continually assure, improve and innovate practices to generate clear and valuable findings that have a direct and tangible impact on performance media outcomes.
- Ability to simplify the complexity of data analysis and present back to clients and stakeholders in a digestible, concise, confident and action orientated way.
- Listen to the needs of business stakeholders and interpret them effectively to a clear deliverable and action.
- Manage stakeholder expectations proactively and ensure the upskilling of the broader VWG team supporting all performance and non-performance planning teams in VWG to become data literate.
- Producing reports and charts communicating trends within data to non-specialists
- Work closely with planning leads and performance clients across VWG to understand and maintain focus on their analytics needs, including critical metrics and KPIs, and deliver actionable insights to relevant decision-makers
- Advocate data governance and data management standards and guidelines, with a deep understanding of the ethics and regulations around the handling and processing of data.
- You'll help to define and support the use of common toolsets and seek to automate data management activities where possible.
- Understand different ways to model data to maximise its use and value. Build and review complex data models, that help media activity continually deliver to performance targets as well as understand where sources of growth can come from
- Ability to integrate, cleanse and model data from differing data sets/ sources and systems and use relevant data integration tools, patterns, and languages to integrate and store data, specifying how data should be cleansed and prepared.
- Ability to manipulate and transfer data between systems
- Define strategies to enable continual improvement of data management practices and compliance with data governance policies.
- Ability to visualize complex data using varied methodologies and techniques making the "so what" clear for stakeholders.
- Apply standards and best practices to present, communicate and disseminate data appropriately and with influence
- Anticipate problems and know how to prevent them and where appropriate, proactively manage client and stakeholder expectations.
- understand how the data analysis fits into the client's' bigger picture and articulate this clearly.
Data Scientist - London, United Kingdom - Omnicom Media Group
Description
About the Role
As the Data Analyst on the Volkswagen Group account, you will assume a dynamic leadership role at the forefront of shaping data-driven insights to drive performance success across the VWG group of brands which includes brands such as Audi, VW, Porsche, Skoda, Seat and Cupra. You'll be instrumental in supporting our performance and brand teams in gathering and scrutinise data to generate information that helps our clients make decisions that will drive a tangible business impact through media investment choices. You will respond to questions about data and look for trends, patterns and anomalies within it leveraging cutting-edge analytics methodologies to drive both our company's and our clients' success.
You will have the opportunity to work closely with our marketing science, strategy and consultancy teams to support them in new business pitches and key client deliverables.
About You