Head of Digital - London, United Kingdom - Oxygen People

Oxygen People

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are looking for an experienced marketeer to act as Head of Digital and Marketing for a fixed term period, covering a role due to maternity leave.

Reporting to the Managing Director, this role will support the existing team with the execution of the marketing plan across UK, Asia and US whilst also continuing to lead several strategic projects (new brand roll out, CRM, PR, CSR etc.).

The role:

Work alongside the Leadership team to contribute towards crafting the overall Company strategy
Lead the newly defined brand roll out across all markets
Lead the team in successful delivery of the marketing plan across the markets
Management of thirdparty agencies (digital and PR) to ensure priorities are clear and we are getting optimum return on our investment
Ensure continuous development of our digital channel mix (e.g paid media optimisation, CRM progression and ultimately driving up frequency and boosting loyalty across the brand)
Ensure we are gaining positive brand traction through press and influencer engagement
Develop strategies to boost sales and profits for locations that may require additional support, working with the Operations team in the process
Own and develop customer metrics, ensuring that we have a strong and positive brand image
Drive our Corporate Social Responsibility Agenda and being a real champion in the division and implementation of our social responsibility objectives
Develop and track annual marketing budgets at a global and local level
Ensuring all customer facing collateral and consumables are on brand, acting as key brand guardian across territories
Working as the main point of contact for third party delivery partners ensuring the brand is represented in the appropriate way, developing marketing strategies to gain market share
Ensuring the businessis aware of new technological advancesthat could support the customer experience and businessstrategy
Support the HR department in creating and implementing our internal brand messaging
Work with our operations department to innovate the food and drink offering
Create and produce ROI reports on all marketing activity, measuring success and recognising where progression can be made

Your previous experience & ability:

Have previous experience and a passion for the hospitality industry
Have previous experience of developing a reputable global brand
Have experience leading a marketing team
Have experience in delivering a robust and effective marketing strategy
Have strong brand, digital, social media, and PR experience
Demonstrate a strong track record in delivering customer engagement and building audiences both online and offline
Be successful within a small business environment with the passion, initiative and energy that makes things happen
Know how to measure what you do and are motivated by improving the numbers
Be an excellent communicator and creative thinker, with an ability to use data and intuition to inform all decisions