Media and Creative Content Lead - United Kingdom - Wpp Group

Description

T&P is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands.

Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution.

As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built.

Our teams blend creative, media, experience and technology specialists in customised, dedicated &Model teams.

The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.

Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; Someone already at Account Director level with good experience within the Email Channel to act as agency consultant to Producers, Creatives and the &NatWest team, across the in-house Marketing team and Email CoE.

You will work closely with Producers, Creatives and Production Designers to primarily drive design and content best practice.

Working alongside the NatWest Email Channel CoE, you'll ensure priorities are met, help solve strategic problems, gain stakeholder buy-in to effective ways of working with the agency and in-house email team whilst helping manage email template development and process optimisation.

All the time driving best in class email communications through to conversion/desired action to achieve key communication and business outcomes.

This is a role within the account management department where you will be the conduit between the client and agency and more specifically the Email CoE which bridges across both T&P and NatWest working together to deliver best-in class email comms and other touch points in the email to conversion journey.

Project lead that gives clear, decisive, and thoughtful direction on individual projects.

Strategic input on comms content and journeys with other channel touch points like landing pages and prompts where applicable.

Support - supporting Producers and Creatives with the clients' email build tool, processes, continual training, data processes and set up, and adding value with producer training on analytics and reporting working with scrums to inform future briefs.

Technical - championing accessibility and technical updates which pertain to our email templates design such as Dark mode and litmus testing.

Maintenance - project managing client requests for maintenance and future template build requests through our creative team and Email Developer.

Client Email CMS Supplier Liaison - joining regular supplier meetings to ensure the platform is supporting what's required to deliver our creative briefs and can support our future plans.

Line Management - Working with and managing Email Account Manager and Email Team Developer within the T&P Email Team.

Experienced in email marketing & good understanding of email build tools and data segmentation
Sociable and collaborative - thrives on building relationships
Gathering information from a range of different sources and in several ways with the ability to then analyse this data and recommend the right way forward
Attention to detail - ensuring correct grammar, spelling and tone of the published content

T&P embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients.