Marketing Strategist - Maidstone, Kent, United Kingdom - Michael Page (UK)

Description

About Our Client

Our client is a well-established public sector organisation based in Maidstone, dedicated to serving the community. With a team of over 1000 members, they are renowned for their commitment to excellence and their significant contributions to the industry.

Job Description

• Developing and implementing comprehensive marketing strategies.
• To work within the engagement team to work through a range of digital platforms, to engage and reach new audiences, grow channels, build brand awareness, and achieve tangible outcomes.
• Provide evidence-based digital marketing recommendations and rationale for a wide variety of projects, including campaigns, employer identity, recruitment drives, internal communications, and much more - executing tactics with a high level of technical marketing knowledge and skill.
• Run the social media channels and set the paid and organic strategy. Planning, creating, and posting quality creative content across a broad range of platforms including LinkedIn, Facebook, TikTok, Instagram and YouTube.
• Analysing market trends and recommending changes to marketing strategies based on analysis and feedback.
• Collaborating with team members to coordinate brand awareness and marketing efforts.
• Preparing and adhering to budgets.
• Overseeing creation and delivery of press releases, advertisements, and other marketing materials.
• Designing print ads and publications.
• Ensuring brand messages are consistent.
• Nurturing and enriching all external perceptions of the company and growth of market share.

The Successful Applicant

A successful Marketing Strategist should have:

• Proficient in Microsoft Office Suite.
• Experience in Digital Marketing, social media, content etc...
• Excellent analytical, communication and presentation skills.
• Strong understanding of the public sector landscape.
• Solid knowledge of market research techniques.
• A creative mindset paired with a results-driven approach.

What's on Offer

• A competitive salary in the range of £30,000 - £37,000 per annum.
• An inclusive, team-focused culture.
• Generous holiday allowance.
• Opportunities for professional development and growth.
• Unique chance to make a significant contribution to the public sector in Maidstone.