Marketing Executive/Senior Executive - London, United Kingdom - Creative Recruitment Limited - Creative, Digital Marketing & Technical Talent Finders

Description

Our client is a leader global financial provider in the sporting industry, due to growth and expansion they are looking for a Marketing Executive with experience in the Danish market to join their marketing team.

Their HQ is based in the Hertfordshire area near NW London and they work to a hybrid model.

The successful candidate will have the opportunity to join a growing team in a vibrant office, just outside NW London.

They will also consider candidates based in Denmark on a fully remote basis and candidates looking for fixed term contract of a year min.

Reporting into the Head of Marketing, your day-2-day will include:
Executing the Danish marketing strategy.

Working with the Head of Marketing, Directors and other members of the Senior Management Team to execute the marketing strategy for Denmark.

Working with our UK Marketing Team and external agencies to ensure that all Danish advertising and customer CRM content uses messaging and imagery which is likely to appeal to the Danish market.

Being a key local point of feedback on all campaigns.

Playing a key role in helping with keyword targeting strategies, helping to find and onboard affiliate partners, contributing ideas for imagery and messaging and ensuring all email and advertising copy used feels local and appeals to Danish customers.

Ensuring correct and appropriate translations are stored for all terms on the Danish trading site. Creation of copy for new translations and liaising with translation firms where appropriate for larger translation projects.
Oversight of emails, phone calls and live chat queries from Danish clients. Ownership of Danish brochureware site and social media channels. Responsibility for managing all content on our Danish brochureware site and social media channels. Liaising with our UK Compliance Team to ensure all new Danish content meets our regulatory requirements.

Liaising with our UK Marketing and IT Teams to ensure consistency of content across UK and Danish brands where necessary.

Danish Trading Platform oversight. Oversight of the layout of information on our Danish trading platform and mobile sports apps. Ensuring events are advertised and information is displayed consistently with the expectations of Danish sports betting clients. Ensuring local TV channel information is displayed correctly.
Ensuring homepage banner ads are created for particularly popular Danish events.

Liaising with the UK Trading Managers and Business Intelligence teams to create specs to improve our Danish platform layout where appropriate.

Local compliance liaison.

Staying informed with the latest changes in the laws and regulations concerning the gaming and media landscape in Denmark and working closely with our Compliance Department to help ensure we are responding quickly and effectively to any such changes.

Helping the UK Management Team compile any periodic competitor analysis reports of the Danish market. Helping to collate information on platform and product features, onboarding processes and payment methods of the market leaders. Competitive salary and bonus scheme
~25 days holiday, rising to 30 after 2 years
~ Enhanced parental leave
~ Contributory pension scheme
~ Private medical insurance scheme
~ Discounts for gym membership, travel & cinema
~ Sabbatical after 10 years of service