- Work as a Senior Analyst within the Data Science and Modelling team
- Focus on econometric projects, particularly Market Mix Modeling
- Engage in project design, data management, modeling, insights identification, and presentation
- Collaborate with a diverse group of experts to provide actionable solutions and drive marketing effectiveness
- Create impactful marketing analytics that directly influence clients' businesses
- Access to comprehensive training programs covering various analytical tools
- Within three months, fully integrate into analytics approaches and commence work on a client project
- By six months, lead a complete client project from data processing to client presentation
- Within a year, take on more project responsibilities and contribute to process enhancements
- Data processing for analysis
- Identifying data trends and suggesting impact hypotheses
- Building econometric models and drawing insights from results
- Preparing client presentation materials
- Presenting findings to clients and internal teams
- Active participation in client meetings and providing guidance to analysts
- Analytical mindset with problem-solving skills
- Strong numerical and mathematical abilities
- Excellent written and verbal communication skills
- Ability to prioritize tasks effectively
- Experience in Market Mix Modeling
- Familiarity with marketing analytics tools and techniques
- Proficiency in Excel, Powerpoint, and statistical software like Eviews
- Knowledge of programming languages such as R or Python
Marketing effectiveness Analyst - London, United Kingdom - Lorien
Description
Marketing Effectiveness Analyst (Econometrician)
Location: London based, with hybrid working
Salary: Up to 42k + benefits
About the Company:
You will be joining a global communications agency that thrives on innovative ideas, fosters brand growth, and provides a holistic perspective to clients.
The company's Analytics & Insight team is dedicated to ensuring that every media planning decision is backed by top-notch data and insights.
The Data Science & Modelling team within Analytics & Insight specializes in marketing analytics, aiming to guide clients in making informed decisions to enhance their business performance.
The team's expertise includes market mix modeling, budget allocation, forecasting, brand equity analysis, and more, tailored to address each client's unique needs.
Role Overview:
Key Highlights of the Role:
Measures of Success:
Key Responsibilities:
Requirements:
If this opportunity excites you, please apply using the provided link with your updated CV attached.
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are facilitating this Employment Business role.