- Collaborate with the marketing team to create compelling and relevant content that resonates with our target audience.
- Work closely with the sales team to understand their needs and align lead generation efforts with sales objectives.
- Monitor and analyse campaign performance metrics, adjusting strategies as needed to achieve optimal results.
- Use data-driven insights to adjust strategies and tactics to maximize ROI.
- Utilise marketing automation tools to optimise lead scoring, segmentation, and personalized communication.
- Create compelling and effective marketing campaigns across various channels, including digital, social media, email, and events.
- Proven experience with demand generation.
- Strong understanding of marketing automation tools and CRM systems.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Exceptional communication and collaboration skills.
- Creativity and a passion for staying abreast of industry trends.
Marketing Manager - Greater London, United Kingdom - ISL Talent
Description
Job Description
B2B Marketing Manager - SaaS Startup
London Office - 3 days a week
Demand Generation Focused
As the Demand Generation Manager, you will play a pivotal role in developing and executing demand generation strategies to support the sales team. We are looking for someone with a proven track record in B2B marketing, with a strong emphasis on creating and implementing successful demand generation campaigns. This role requires a strategic mindset, creativity, and the ability to collaborate with cross-functional teams to achieve measurable results.
Your focus will be on identifying and engaging potential customers, nurturing relationships, and ultimately contributing to the growth of our business.
You will have the autonomy to lead the demand generation and the B2B marketing function and implement innovative strategies.
What will be your day to day?
What experience are we looking for?