Director Marketing - London, United Kingdom - Snowfox Group

Description

Job Description
Marketing Director Head Office - Snowfox Group Contract: Full Time

Salary: 90,000-110,000

Contracted Hours: 40 Snowfox Group We are the

Snowfox Group:
A leading international multi-channel Japanese food business.

We sell over 60 million trays of fresh sushi a year worldwide as well as authentic, flavourful Japanese dishes inspired by the food we've tasted on our travels across the restaurants, streets and homes of Japan.

We're on a mission to serve better food for everyone, the Japanese way.

As the Marketing Director, you will play a pivotal role in shaping our brand identity, driving customer engagement, and ensuring the success of our marketing initiatives.

Your leadership will be instrumental in promoting our fresh handmade sushi products across various channels, including in-store kiosks, restaurants, home delivery, and prepacked sushi.

You'll collaborate closely with cross-functional teams, retail partners, and stakeholders to achieve our business goals.
3 Best Things about the job

Strategic Impact:

You'll have the opportunity to shape the marketing strategy and elevate our brand presence in the competitive food industry.

Diverse Channels:

From kiosks to restaurants to pre-packed and digital platforms, you'll oversee marketing efforts across multiple sales channels and multiple brands.

Collaboration:
Working closely with internal teams and external partners, you'll drive alignment and create impactful campaigns.


Key Accountabilities:

Strategic Leadership:
a. Develop and execute a cohesive marketing strategy that aligns with business goals and market dynamics.
b. Lead the marketing team in crafting compelling narratives, brand positioning, and customer-centric campaigns.
c. Collaborate with retail partners to ensure joint marketing efforts drive mutual success.

Customer Insights and Loyalty:
a. Leverage data and customer insights to enhance customer segmentation, targeting, and personalised marketing.
b. Drive customer loyalty programs, retention initiatives, and customer lifetime value optimisation.
c. Champion a customer-centric mindset across the organization.

Brand Marketing and Creative:
a. Oversee brand development, ensuring consistent messaging and visual identity across all touchpoints.
b. Manage content creation, graphic design, and creative assets for campaigns.
c. Elevate brand perception and awareness through innovative storytelling.

Digital Marketing and Social Media:
a. Develop and execute digital marketing strategies, including SEO, SEM, email marketing, and social media.
b. Optimise digital channels for customer acquisition, engagement, and conversion.
c. Stay abreast of industry trends and emerging technologies.

Customer Relations and Partner Alignment:
a. Collaborate with retail partners to align marketing efforts with their goals and priorities.
b. Foster strong relationships with end consumers, addressing feedback and enhancing customer satisfaction.
c. Act as a bridge between product development teams and marketing, ensuring alignment with product launches.

Key Measures of success:

Brand Visibility:
Increased brand awareness and positive perception among target audiences.

Revenue Growth:
Achieving revenue targets through effective marketing campaigns.

Cross-Channel Impact:
Successful coordination of marketing efforts across various channels.


What you'll need:

Strategic Vision:
Ability to think