Head of Marketing - Scotland, United Kingdom - Cameron Connect Ltd

Description

Job Description

Cameron Connect are seeking an experienced Head of Marketing to shape our clients' marketing strategy. The ideal candidate should be a B2B marketing expert with a proven track record of engaging and retaining customers using innovative digital marketing techniques.

We are especially interested in talking to hands on marketing professionals with a strong track record in delivering results in either Technology, SaaS, or Cybersecurity environments.

Some of the key responsibilities will include:

• Develop and execute a comprehensive marketing strategy aligned with business objectives and key performance indicators
• Inspire and guide the Marketing team to achieve revenue targets
• Mentor team members for ongoing professional growth
• Ensure all marketing efforts are in sync with the overall business strategy
• Keep abreast of digital marketing trends including social media, PPC, SEO, and content marketing
• Analyse market trends to deliver solutions that drive business success
• Lead and motivate the Marketing team while collaborating with stakeholders
• Effectively communicate complex ideas to diverse audiences, including senior management
• Implement integrated marketing campaigns from research to execution for impactful results
• Apply business acumen to meet objectives and implement strategies
• Represent the company in external negotiations and partnerships with commercial organisations
• Proficient in CRM and marketing automation tools, particularly Salesforce and Zoom

Skills required:

• Business degree; CIM & MBA qualifications desirable
• Extensive experience in senior B2B marketing roles, in either Technology, SaaS, or Cybersecurity environments
• Strong leadership abilities to influence teams and stakeholders
• Proven track record in team management, coaching, and development
• Analytical skills to interpret market data effectively
• Excellent communication skills for diverse audience engagement
• Hands-on experience in executing integrated marketing campaigns
• Business savvy to drive strategic decisions
• Thorough knowledge of CRM and marketing automation best practices, especially Salesforce and Zoom

If you are a forward-thinking marketing professional passionate about business growth, we encourage you to apply for the Head of Marketing role. For more information, please contact Lesley Cameron.