- Responsible for creating content that is memorable, shareable, useful, and drives genuine engagement from interested audiences.
- Craft engaging copy from impactful headlines to persuasive CTAs and engaging landing pages
- Responsible for a full funnel content strategy collaborating with the marketing team to develop content strategies that align with business goals and target audiences
- Write and create compelling content in all channels including websites, paid advertising, and social media. Including blog post, ads, whitepapers, guides, customer case studies
- Create visuals for social, ads, guides, presentations
- SEO optimize written content for search engines to improve online visibility and organic traffic to our website.
- Translate new features and capabilities into customer-facing communications in order to increase customer and market adoption.
- At least 3-5 years of experience in strategic and operational work with content, copywriting and developing creative material
- Proven track record in setting and executing content strategies in SaaS-environments.
- Proven experience in working with SEO and content management
- Proficiency in analyzing content performance, leveraging insights for iterative improvements, and a plus if there is an understanding of copy related to design principles
- Data-driven mindset and the analytical ability to enhance SEO and content using performance data
- Strong creativity for content development
- Self-driven with a continuous improvement mindset, yet a team player who enjoys collaboration across stakeholders
- Experience working with website analytics tools (e.g, Google Analytics, Google ads suite, Semrush).
- Familiarity with content management systems (e.g, Storyblok, Wordpress, Hubspot)
- Native-level proficiency in both written and spoken English.
- Proficiency in German, Spanish and/or French is a plus.
- Experience from SaaS preferably one with a product-first go-to-market
- Experience from SaaS with a land-and-expand business model
Content Manager - London, United Kingdom - Klimato
Description
Job Description
To apply, please upload your CV and Cover Letter explaining why you are the perfect fit for the Content Manager role at Klimato. Upload your Cover Letter together with your CV in a merged document.
Klimato's vision is to reduce the climate impact of food, by empowering the food industry to create more climate-friendly meals and consumers to make environmentally conscious choices.
Through our SaaS platform, we offer insightful environmental impact data to enable this vision. We believe in the power of working together and that the most successful leaders listen to be heard. Klimato makes the food industry a better version of itself - proven by the fact that in the past three years, Klimato customers have reduced their carbon footprints by an average of 10% YoY.
The Role
We are currently embarking on an ambitious journey with the goal of becoming the market leader in our industry. As our Content Manager you will have a crucial role in this journey. Your responsibilities would include creating compelling copy and devising content strategies for user acquisition and brand awareness, such as CRM, SEO, SEM and Social. You will be part of an internal cross-functional marketing team and collaborate with colleagues across the organization
Responsibilities:
Required Experiences
The Ideal Applicant Will Have