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- Managing all marketing activities across the Group
- Develop and implement Group Marketing Strategy that aligns with Group strategy and supports the delivery of the company's objectives
- Develop and execute a detailed, multi-channel marketing & communications plan and budget
- Serve as the focal point for all internal and external marketing enquiries
- Mentor/develop Marketing/Comms specialist
- Support internal stakeholders communication requirements (internal & external)
- Effective management and control of the corporate brand across all areas
- Interface with the Graphics/Media team to develop compelling content and collaterals
- Build relationships with stakeholders across the industry to identify opportunities to promote the corporate brand through thought leadership, speaking or publications.
- Lead the development of new sales and marketing collaterals
- Lead the management of any participation in trade-shows, conferences etc.
- Lead the deployment and ongoing management of the company website
- Management of relationships with external agencies (e.g. PR) and industry bodies
- Analyse potential strategic partner relationships for company marketing
- Primary focal point for overseeing crisis communications
- Substantive proven experience in B2B marketing environment
- Exceptional interpersonal skills - ability to build productive networks with both internal and external stakeholders and to influence decision making
- Ability to manage multiple concurrent projects effectively
- Leadership capability to ensure the development of Line Reports
- Inquisitive nature - desire to understand why things are done in a certain way
- Technical skills including design and document formatting - MS Office suite
- Impecable eye for detail across all branded materials
- Creative and elegant copywriting capability
- Articulate and confident presenter
- Adobe Creative Suite experience (in particular InDesign)
- Additional languages, particularly French, Spanish and Arabic an asset
Marketing Manager - Aberdeen, United Kingdom - OBM People
Description
Job Description
OBM are seeking an experienced Marketing professional to manage our clients marketing activities.
The successful candidate will be tasked with developing, implementing and managing a structured marketing strategy and plan for the company.
Roles & Responsibilities:
Role specific:
Minimum Competencies (Skills, Knowledge and Behaviours)
Desirable Qualifications/Competencies